--- description: Still confused about why you might want an Apple Watch? Check out these four videos from Apple that make the case. title: Watch These 4 Videos If You're Still Confused About the Apple Watch image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Watch These 4 Videos If You're Still Confused About the Apple Watch  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Apr 8, 2015 2:39 PM CUT  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Apr 8, 2015 2:39 PM CUT The Apple Watch reviews are out, and while it’s said to have a few problems, it looks to be set to become best smartwatch on the market when it launches April 24\. Still confused about why you might want an Apple Watch? Check out these four videos from Apple that make the case: ### Just Look at This Completely Ridiculous $75,000 Apple Watch  $75,000 Lux Watch Omni Yellow Gold Brikk  $70,000 Lux Watch Omni Platinum Brikk  $75,000 Lux Watch Omni Yellow Gold Brikk  (left to right) $13,000 Lux Watch Deluxe Yellow Gold, $75,000 Lux Watch Omni Yellow Gold, $7,500 Lux Watch Standard Yellow Gold Brikk  $13,000 Lux Watch Deluxe Pink Gold Brikk  $13,000 Lux Watch Deluxe Pink Gold Brikk  $7,500 Lux Watch Standard Platinum-Black Strap Brikk ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3813524/apple-watch-why-buy/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3813524/apple-watch-why-buy/"},"headline":"Watch These 4 Videos If You're Still Confused About the Apple Watch","datePublished":"2015-04-08T14:39:16.000Z","dateModified":"2026-05-11T04:44:56.176Z","description":"New Apple videos explain what it does","url":"https://time.com/3813524/apple-watch-why-buy/","keywords":["Tech","Apple","Gadgets","Apple watch"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Alex Fitzpatrick","jobTitle":null,"url":"https://time.com/author/alex-fitzpatrick/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3813524/apple-watch-why-buy/","name":"Watch These 4 Videos If You're Still Confused About the Apple Watch"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Apple Watch — Guided Tour- Welcome","description":"Apple Watch — Guided Tour- Welcome","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/qdQCgxnZ/poster.jpg?width=720","uploadDate":"2015-04-07T20:51:15.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/qdQCgxnZ.m3u8","embedUrl":"https://time.com/3813524/apple-watch-why-buy/","duration":"PT4M44S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3813524/apple-watch-why-buy/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}},{"@context":"https://schema.org","@type":"VideoObject","name":"Apple Watch — Guided Tour- Digital Touch","description":"Apple Watch — Guided Tour- Digital Touch","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/ol5EpVHC/poster.jpg?width=720","uploadDate":"2015-04-07T20:53:03.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/ol5EpVHC.m3u8","embedUrl":"https://time.com/3813524/apple-watch-why-buy/","duration":"PT1M9S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3813524/apple-watch-why-buy/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}},{"@context":"https://schema.org","@type":"VideoObject","name":"Apple Watch — Guided Tour- Faces","description":"Apple Watch — Guided Tour- Faces","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/6qF5jkYY/poster.jpg?width=720","uploadDate":"2015-04-07T20:52:15.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/6qF5jkYY.m3u8","embedUrl":"https://time.com/3813524/apple-watch-why-buy/","duration":"PT1M50S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3813524/apple-watch-why-buy/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}},{"@context":"https://schema.org","@type":"VideoObject","name":"Apple Watch — Guided Tour- Messages","description":"Apple Watch — Guided Tour- Messages","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/0js3ZdrP/poster.jpg?width=720","uploadDate":"2015-04-07T20:51:45.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/0js3ZdrP.m3u8","embedUrl":"https://time.com/3813524/apple-watch-why-buy/","duration":"PT1M48S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3813524/apple-watch-why-buy/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```