April 7, 2015 2:20 PM EDT

Remember that crazy life-size statue of Benedict Cumberbatch made entirely out of Belgian chocolate? Well, he’s been eaten. At least partially.

The sculpture, which was commissioned as a promotion for UKTV, made a special appearance at a busy London mall as an experiment. How would people react to “Chocobatch?” Would they just snap a selfie with him and move on with their day? Would they lick him? Would they take a big ol’ bite out of his arm?

Turns out it was a combination of all those things. Some people suggestively kissed Chocobatch’s thigh, while others snapped off his fingers and popped them in their mouths.

Since this is all part of a publicity stunt, these people could be actors, but that doesn’t change the fact that they kissed a chocolate Benedict Cumberbatch.


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