--- description: The service is available on Apple TV for $14.99 per month title: HBO Now Launches Just in Time for 'Game of Thrones' image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb808de371743045a/69878700f887dc269fe8afc0/hbo-now.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Media](/tag/media/) ## Media Update your preferences in [Account Settings](/account/preferences/) Close # HBO Now Launches Just in Time for _Game of Thrones_ by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close Apr 7, 2015 4:05 PM CUT  Richard Plepler, CEO of HBO, speaks during the Apple Spring Forward event in San Francisco, Calif. on March 9, 2015. Richard Plepler, CEO of HBO, speaks during the Apple Spring Forward event in San Francisco, Calif. on March 9, 2015.David Paul Morris—Bloomberg/Getty Images by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close Apr 7, 2015 4:05 PM CUT After years of [begging and pleading](http://www.takemymoneyhbo.com/ "undefined"), television fans can finally get HBO without going through a cable or Internet company. HBO Now, the channel’s new standalone streaming service, is now available on Apple TV for $14.99 per month, according to [TechCrunch](http://techcrunch.com/2015/04/07/hbo-now-arrives-on-apple-tv/ "undefined"). Early adopters can take advantage of a 30-day free trial that HBO is offering. HBO had promised the new service would go live before the season premiere of _Game of Thrones_ on April 12\. For now, Apple devices are the only place you can buy HBO outside of a pay-TV or Internet bundle (the HBO Now [website](https://order.hbonow.com/?camp=NowM18 "undefined") directs people to an App Store app for iPhone and iPad, but the app doesn’t appear to be available yet). The Internet service provider Optimum is also offering HBO Now as an add-on for $14.99 per month and Sling TV, the new pay-TV streaming service, is expected to add HBO as a channel sometime this month for $15 per month. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3774026/hbo-now-launches-game-of-thrones/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3774026/hbo-now-launches-game-of-thrones/"},"headline":"HBO Now Launches Just in Time for Game of Thrones","datePublished":"2015-04-07T16:05:32.000Z","dateModified":"2026-02-22T05:45:48.703Z","description":"Service is now available on Apple TV and Optimum","url":"https://time.com/3774026/hbo-now-launches-game-of-thrones/","keywords":["Media","Television","HBO","iOS","Apple TV","streaming"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb808de371743045a/69878700f887dc269fe8afc0/hbo-now.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Victor Luckerson","jobTitle":null,"url":"https://time.com/author/victor-luckerson/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb808de371743045a/69878700f887dc269fe8afc0/hbo-now.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"New Product Announcements At The Apple Inc. 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