A snowboarder in Japan wanted to show off his sweet skills — so, naturally, he took a selfie stick onto the slopes. As the above video shows, though, he wasn’t quite able to pull this off.
Not paying attention, the snowboarder gets clocked squarely in the head by a moving chairlift while trying to snap the perfect selfie. The above video repeats this moment several times and even slows it down so we can truly understand what happened.
This isn’t even a lesson about why you shouldn’t use a selfie stick. It’s mostly just a helpful lesson about paying attention to your surroundings.
Read next: How the Selfie Stick Is Killing the Selfie