“Just say no” to binging — that’s the message behind a new set of Netflix public service announcements conveniently timed for April Fools’ Day.
The PSAs warn of the social, physical and psychological dangers of watching way too many TV episodes back-to-back. If users watch more than two consecutive episodes of a show on April 1, they’ll be greeted with one of 13 PSA’s from stars such as Michael Kelly (Doug Stamper on House of Cards) and Taylor Schilling (Piper Chapman on Orange Is the New Black).
The messages cover a wide range of basic human activities that hardcore Netflix users might often ignore, such as venturing into the outside world, calling their mothers and eating a meal that involves utensils. “Turn off the TV,” Freaks and Geeks star Linda Cardellini says in one ad advocating showering. “You stink.”
Netflix users can see all the ads in one place by searching for “Binge Responsibly” within the service.