March 30, 2015 10:41 AM EDT

Apple’s most expensive Apple Watch starts at $10,000 — but the high-rollers among us can start getting their money’s worth before they even drop the cash.

Shoppers interested in the 18-karat gold Apple Watch Edition will be given no-wait access to an Apple Store Expert, who will create a personalized “journey” for the customer’s in-store experience, 9to5Mac reported Sunday, citing sources briefed on launch plans. Meanwhile, shoppers interested in the Apple Watch Sport (starting $349) and Apple Watch (starting $549) will have to wait in line or book an appointment.

Apple Watch Edition will reportedly have a separate try-on area, with up to 30 minutes for simply trying on Apple’s priciest gadget. That’s double the five-to-15 minute appointments for the other two devices.

Once a customer decides to buy the Apple Watch Edition, Apple will reportedly offer an in-store briefing process or the option to conduct the session via video conference from home. The customer will also get two years of access to an exclusive Apple Watch Edition phone line for 24/7 technical support.

Apple Watch will launch on April 24 in the U.S. and several other countries. A preview and presale period beings April 10.

Read next: This Could Be Apple’s Secret Apple Watch Strategy


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