There’s one thing that will make or break you at Apple: cultural fit.
In an exclusive interview with Fortune published Thursday, Apple CEO Tim Cook says that it took him some time to learn the importance of cultural fit after he fired John Browett in 2013 just one month after the European electronics exec had been appointed Apple’s head of retail.
Browett, according to Apple execs, didn’t fit in at Apple, and frequently angered store employees by changing their schedules. After being fired from Apple, Browett said in a speech that he was shocked that he was let go due to not fitting in with company culture, even though he was qualified for the position.
As Cook explained to Fortune, it’s all about people skills:
Of course, that isn’t the only way to get fired at Apple. Tim Cook hasn’t been afraid to toss even high-ranking employees if they make mistakes. When Apple Maps flopped, for example, Cook fired Scott Forstall, the head of mobile software.
- Workers Are Furious. Their Unions Are Scrambling to Catch Up
- What the Facebook Whistleblower Did to the Company's Stock in 6 Weeks
- Photos from Migrants' Desperate Journeys to the U.S. Border
- Emily Ratajkowski: How I Learned to Let Go
- Afghanistan's Female Students Were Banned from Studying. Now Some Are Finding New Ways to Learn
- The 'Safe Supply' Movement Aims to Curb Drug Deaths Linked to the Opioid Crisis
- The 19 Most Underrated Movies on Netflix
- By Ending Legacy Admissions, Amherst Hopes to Change the Makeup of Its Student Body