“The mother of all products,” according to Apple CEO Tim Cook, isn’t a new device — but it is high-tech.
The “Apple Campus 2,” the working name for Apple’s under-construction new corporate campus, will unite all of Apple’s technology and artistic capabilities, Cook told Fortune in an exclusive interview published Thursday.
The Cupertino campus — “I hate the word ‘headquarters’ … It isn’t overhead, and we’re not bureaucrats,” says Cook — brings cutting-edge technology to even the most basic tasks. Parking, for example, will be facilitated by sensors and apps so employees don’t have to waste time or gas finding a spot.
Meanwhile, Apple is settling only for a perfect design, including mocking up entire parts of the campus, then tearing them down if they’re not satisfactory — a luxury of being a $700 billion company. Other elements of Apple Campus 2 include an underground, 1,000-seat auditorium so the company’s popular product announcements can be on Apple’s own turf and schedule.
The project’s existence has been known for years — the late Apple CEO Steve Jobs spent much of his last two years planning the campus — but never ceases to amaze Apple followers. Many people have even flown drones to get a bird’s eye view of the construction, set to be completed by the end of 2016.
Here’s what Apple Campus 2 looked like earlier this month: