Facebook Messenger Is About to Get Way More Useful

2 minute read

Facebook is inviting software developers to build programs that will greatly expand the capabilities of its popular Messenger app, CEO Mark Zuckerberg announced Wednesday.

Speaking at Facebook’s annual F8 conference, Zuckerberg unveiled Messenger Platform, which allows developers to build apps specifically for Messenger. The platform will open up Messenger’s 600 million monthly users to third-party developers while giving Messenger users a plethora of new features cooked up outside Facebook’s offices.

Messenger users will see two immediate benefits from Messenger Platform. The first is a series of new third-party apps that will let users communicate in ways beyond text. Two new apps Facebook showed off Wednesday, for example, included Ultratext, which sends “eye-popping GIF messages,” and “Ditty,” which makes “every message musical.” Messenger users who receive a message from one of these new third-party apps will also get an invitation to download and install the new app themselves.

Messenger Platform will also support business-to-user messages, which aim to make customer service more efficient and seamless. For example, if you purchase something online, the business could send you a receipt and shipping info via Messenger. You could also send a message back to the business if you need to make changes, like ordering a different size shirt.

“I don’t know anyone who likes calling businesses — it’s just not fast,” Zuckerberg said of the feature, called Businesses on Messenger. “Helping people communicate more naturally with businesses is going to improve almost every person’s life.”

Some of the new Messenger apps will be available immediately, while developers interested in the platform can start designing apps of their own beginning Wednesday. Businesses on Messenger will launch in the next several weeks. Zuckerberg also promised the new platform would bring more feautres to Messenger in the future.

“There are going to be a lot of things we can do with Messenger Platform over time,” he said.

Facebook’s move to open up Messenger to third-party developers mirrors similar steps it took with its main site, leading directly to the rise of Facebook games like Farmville and Mafia Wars.

This Is What Your Facebook Profile Looked Like Over the Last 11 Years

The Original Facebook Group Page, 2004.
The Original Facebook Group Page, 2004. Before people realized how awesome pictures are.Courtesy of Facebook
Facebook Profile Page, 2005.
Facebook Profile Page, 2005. Back when Facebook looked a little bit like MySpace. Courtesy of Facebook
Facebook Profile Page Facelift, 2005.
Facebook Profile Page Facelift, 2005. The "the" is finally dropped.Courtesy of Facebook
Facebook Profile Page, 2006.
Facebook Profile Page, 2006. You no longer need to be reminded "this is you" at the top of your profile page.Courtesy of Facebook
Facebook Profile Page, 2007.
Facebook Profile Page, 2007. Every profile update still had to begin with "is," forcing you to talk about yourself in the third person. Courtesy of Facebook
Facebook Profile Page, 2008.
Facebook Profile Page, 2008. The wall. Courtesy of Facebook
Facebook Profile Page, 2009.
Facebook Profile Page, 2009. It only took five years for Facebook to create easy-to-find privacy settings. Courtesy of Facebook
Facebook Profile Page, 2010.
Facebook Profile Page, 2010. Facebook starts to get pretty. Courtesy of Facebook
Facebook Profile Page, 2011.
Facebook Profile Page, 2011. Zuckerberg realizes that people love pictures, usually of animals.Courtesy of Facebook
Facebook Profile Page, 2012.
Facebook Profile Page, 2012. The timeline allows you (or your parents) to trace your life from birth to death.Courtesy of Facebook
Facebook Profile Page, 2013-2014.
Facebook Profile Page, 2013-2014. Facebook introduced a new app, Paper, on Monday.Courtesy of Facebook
Facebook Profile Page, 2014-2015. Facebook updated both the newsfeed algorithm and the privacy settings.
Facebook Profile Page, 2014-2015. Facebook updated both the newsfeed algorithm and the privacy settings.Courtesy of Alex Fitzpatrick/Facebook

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