“Equality, innovation, honesty and advancement… are all words we choose from a list,” a lulling voice says to upbeat — inspiring, even! — music all over an occasionally confusing stream of stock photos: Scientists with beakers, rushing cars, a woodpecker in a rainforest somewhere.
What is this video and why does it feel so familiar? It is an amalgamation of every single generic brand video that you’ve ever seen, regardless of what it’s for. It’s every awful advertising trend in under three minutes.
The pitch-perfect parody was created by stock video footage Dissolve, using a script written by Kendra Esh in an equally brilliant McSweeney’s piece.
More Must-Read Stories From TIME
- The Fall of Roe and the Failure of the Feminist Industrial Complex
- The Ocean Is Climate Change’s First Victim and Last Resort
- Column: 6 Proven Ways to Reduce Gun Violence
- Ads Are Officially Coming to Netflix. Here's What That Means for You
- Jenny Slate on the Unifying Power of a Well-Heeled Shell Named Marcel
- Column: The FDA's Juul Ban May Not be a Pure Public Health Triumph
- What the Supreme Court’s Abortion Decision Means for Your State
Read More From TIME