It’s easy to overshop. But at Ikea, it’s almost impossible not to spend more than you originally budgeted.
That’s because the Swedish furniture retailer designs its stores to trigger impulse purchases while making it difficult for shoppers to make a mad dash for the exits. It’s a way to take advantage of Americans’ changing shopping habits, which TIME’s Josh Sanburn detailed in this week’s magazine.
Watch the video above to go inside one Ikea store in Brooklyn and see how its strategy works, and read more here.
Read next: My House Is Ground Zero in the Clutter Wars
- Taylor Swift Is TIME's 2023 Person of the Year
- Why Cell Phone Reception Is Getting Worse
- Why It’s OK to Say No to That Party You’re Dreading
- COP28 Is a Business Bonanza. Should It Be?
- In a New Movie, Beyoncé Finds Freedom
- Column: When India Was a Human Rights Leader
- The Top 100 Photos of 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time