It’s easy to overshop. But at Ikea, it’s almost impossible not to spend more than you originally budgeted.
That’s because the Swedish furniture retailer designs its stores to trigger impulse purchases while making it difficult for shoppers to make a mad dash for the exits. It’s a way to take advantage of Americans’ changing shopping habits, which TIME’s Josh Sanburn detailed in this week’s magazine.
Watch the video above to go inside one Ikea store in Brooklyn and see how its strategy works, and read more here.
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