An ad for Samsung’s Turkey branch called “Hearing Hands” shows the people of Bagcilar, a suburban district of Istanbul, learning sign language so that a deaf resident, a man named Muharrem, could communicate more easily with the members of his community for one day in December 2014.
Debuted by the advertising blog DigitalSynopsis.com, the spot is a promotion for Samsung’s video conferencing service designed for the hearing-impaired. The video has racked up more than 5.5 million views since it was uploaded on March 3.
Read next: Your Dog Needs This $30,000 Hot Tub Palace
Listen to the most important stories of the day.
More Must-Reads From TIME
- For Both Donald Trump and Alvin Bragg, the Central Park Jogger Case Was a Turning Point
- If Donald Trump Is Indicted, Here's What Would Happen Next in the Process
- Alison Roman Won't Sugarcoat It
- Why Not All Observant Muslims Fast During Ramadan
- All of the Other Major Investigations Into Donald Trump
- Who Should Be on the 2023 TIME100? Vote Now
- The Case for Betting on Succession's Tom Wambsgans
- Postmaster General Louis DeJoy's Surprising Second Act
- Column: Ozempic Exposed the Cracks in the Body Positivity Movement