The Apple Watch Goes On Sale April 24

The Apple Watch will be available on April 24 in the U.S. and several other countries, Apple CEO Tim Cook said at a press event Monday. Pre-orders begin on April 10.

The entry-level Apple Watch Sport will start at $349 for the smaller 38mm version and $399 for the larger 42mm watch, Cook said. The mid-level Apple Watch will range from $549 to $1049 for the smaller variety and $599 to $1099 for the bigger variety.

The ultra high-end Apple Watch Edition, meanwhile, will start at $10,000. The Apple Watch Edition is made out of 18-karat solid yellow or rose gold, Apple says.

The Apple Watch’s April 24 date applies to the U.S., Canada, China, France, Germany, Hong Kong, Japan and the U.K.