--- description: The Apple Watch will be available on April 24 in the U.S. and several other countries, Apple CEO Tim Cook said at a press event Monday. title: The Apple Watch Goes On Sale April 24 image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd0c6bf6f3409b2cf/698782d2e20a876b0da857b1/465690938.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # The Apple Watch Goes On Sale April 24  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Mar 9, 2015 6:39 PM CUT  Tim Cook gives new details about the Apple Watch, March 9. Tim Cook gives new details about the Apple Watch, March 9.Bloomberg / Contributor  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Mar 9, 2015 6:39 PM CUT The Apple Watch will be available on April 24 in the U.S. and several other countries, Apple CEO Tim Cook said at a press event Monday. Pre-orders begin on April 10. The entry-level Apple Watch Sport will start at $349 for the smaller 38mm version and $399 for the larger 42mm watch, Cook said. The mid-level Apple Watch will range from $549 to $1049 for the smaller variety and $599 to $1099 for the bigger variety. The ultra high-end Apple Watch Edition, meanwhile, will start at $10,000\. The Apple Watch Edition is made out of 18-karat solid yellow or rose gold, Apple says. The Apple Watch’s April 24 date applies to the U.S., Canada, China, France, Germany, Hong Kong, Japan and the U.K. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3737714/apple-watch-release-date-april/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3737714/apple-watch-release-date-april/"},"headline":"The Apple Watch Goes On Sale April 24","datePublished":"2015-03-09T18:39:05.000Z","dateModified":"2026-04-13T08:04:36.385Z","description":"Apple's wearable will range in price from $349 to more than $10,000","url":"https://time.com/3737714/apple-watch-release-date-april/","keywords":["Tech","Apple","Apple watch"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd0c6bf6f3409b2cf/698782d2e20a876b0da857b1/465690938.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alex Fitzpatrick","jobTitle":null,"url":"https://time.com/author/alex-fitzpatrick/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd0c6bf6f3409b2cf/698782d2e20a876b0da857b1/465690938.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Watch","caption":"Apple Watch","creditText":"Bloomberg / Contributor","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3737714/apple-watch-release-date-april/","name":"The Apple Watch Goes On Sale April 24"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Apple Watch Event In Under 2 Minutes","description":"The Apple Watch is the company's' first entirely new product category since the original iPad. It's a huge gamble for Apple and a test of the still-nascent wearable market.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/b7He6KZp/poster.jpg?width=720","uploadDate":"2015-03-09T20:43:58.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/b7He6KZp.m3u8","embedUrl":"https://time.com/3737714/apple-watch-release-date-april/","duration":"PT1M55S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3737714/apple-watch-release-date-april/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```