--- title: Watch the New Justin Bieber Roast Promo description: Bieber meets his worst nightmare in this promo canonical: https://time.com/3730729/new-justin-bieber-roast-promo/ author: Entertainment Weekly article:opinion: false article:content_tier: free article:published_time: 2015-03-03T20:48:13.000Z article:modified_time: 2026-05-11T05:05:15.830Z article:section: Entertainment og:title: Watch the New Justin Bieber Roast Promo og:description: Bieber meets his worst nightmare in this promo og:url: https://time.com/3730729/new-justin-bieber-roast-promo/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0a4598da8de4eaaa/698781f20b72e326ef6ddf80/justin-bieber-roast.jpg?branch=production&width=1440&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: justin-bieber-roast og:type: article twitter:card: summary_large_image twitter:title: Watch the New Justin Bieber Roast Promo twitter:description: Bieber meets his worst nightmare in this promo twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0a4598da8de4eaaa/698781f20b72e326ef6ddf80/justin-bieber-roast.jpg?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  # Watch the New Justin Bieber Roast Promo by [Ariana Bacle / Entertainment Weekly](/author/entertainment-weekly/) ## Ariana Bacle / Entertainment Weekly Mar 3, 2015 8:48 PM CUT  Comedy Central/Getty Images by [Ariana Bacle / Entertainment Weekly](/author/entertainment-weekly/) ## Ariana Bacle / Entertainment Weekly Mar 3, 2015 8:48 PM CUT Comedy Central’s latest promo for the upcoming Justin Bieber roast is a parody of the singer’s [Calvin Klein underwear ad](https://www.youtube.com/watch?v=K0t-aBAYym8 "undefined")—but with a wigged (and slightly potbellied) Jeffrey Ross replacing model Lara Stone. The video ends with Ross caressing Bieber before Bieber asks who he is. “Hey man, I’m your worst nightmare,” the comedian replies. And this promo might be ours. > [](https://twitter.com/ComedyCentral/status/572818927656415232) [The roast](http://www.ew.com/article/2015/02/09/comedy-centrals-justin-bieber-roast-set-march-30 "undefined"), hosted by Kevin Hart, airs March 30 on Comedy Central. _This_ [_article_](http://www.ew.com/article/2015/03/03/shirtless-justin-bieber-drums-away-comedy-central-roast-promo "undefined") _originally appeared on_ [_EW.com_](http://www.ew.com "undefined")_._ ### See Justin Bieber Over the Years  Justin Bieber visits the Nintendo World Store in 2009. Mark Von Holden—WireImage/Getty Images  Justin Bieber performs on Good Morning America: Weekend Edition in 2009. Anthony Randell—ABC/Getty Images  Justin Bieber performs on Today at Rockefeller Center in New York City in 2009. Theo Wargo—WireImage/Getty Images  Justin Bieber performs at the Allstate Arena in Rosemont, Ill. in 2009. Raymond Boyd—Getty Images  Justin Bieber performs onstage during Z100's Jingle Ball 2009 at Madison Square Garden in New York City in 2009. Bryan Bedder—Getty Images  Justin Bieber performs during TNT's Christmas in Washington 2009 at the National Building Museum in Washington, DC in 2009. Kevin Mazur—WireImage/Getty Images  Justin Bieber performs at Pepsi Super Bowl Fan Jam on February 4, 2010 in Miami Beach, Fla. Troy Rizzo—Getty Images  Justin Bieber performs onstage at the 2010 Nickelodeon Upfront Presentation at Hammerstein Ballroom in New York City. in 2010. Bryan Bedder—Getty Images  Justin Bieber performs on The View in 2010. Steve Fenn—ABC/Getty Images  Justin Bieber performs at 102.7 KIIS-FM's Wango Tango 2010 show, held at the Staples Center in Los Angeles, Calif. in 2010. Jason LaVeris—FilmMagic/Getty Images  Justin Bieber performs at Sun National Bank Center in Trenton, NJ in 2010. Mark Von Holden—WireImage/Getty Images  Justin Bieber performs at Nokia Theatre L.A. Live in Los Angeles, Calif. in 2010. Jason LaVeris—FilmMagic/Getty Images  Justin Bieber performs on stage at the 2010 MTV Video Music Awards held at Nokia Theatre L.A. Live in Los Angeles, Calif. in 2010. Kevin Mazur—WireImage/Getty Images  Justin Bieber performs onstage at the Staples Center in Los Angeles, Calif. in 2010. Kevin Winter—Getty Images  Justin Bieber performs at Staples Center in Los Angeles, Calif. in 2010. Jason LaVeris—FilmMagic/Getty Images  Justin Bieber performs at the Atlantic City Boardwalk Hall in Atlantic City, NJ in 2010. Donald Kravitz—Getty Images  Justin Bieber performs onstage at the 2010 American Music Awards held at Nokia Theatre L.A. Live in Los Angeles, Calif. in 2010. Christopher Polk—Getty Images  Jaden Smith and Justin Bieber perform onstage during Z100's Jingle Ball 2010 presented by H&M at Madison Square Garden in New York City in 2010. Kevin Mazur—WireImage/Getty Images  Justin Bieber performs on stage at Ahoy in Rotterdam, Netherlands in 2011. Rob Verhorst—Redferns/Getty Images  Justin Bieber performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena in Belfast, Northern Ireland in 2011. Jeff Kravitz—FilmMagic/Getty Images  Justin Bieber performs during Christmas in Washington 2011 at the National Building Museum in Washington, DC in 2011. Theo Wargo—WireImage/Getty Images  Tina Fey and Justin Bieber appear on Saturday Night Live. Dana Edelson—NBC/Getty Images  Justin Bieber performs at the Izod Center in East Rutherford, NJ in 2012. Bennett Raglin—WireImage/Getty Images  Justin Bieber performs onstage at the 40th American Music Awards held at Nokia Theatre L.A. Live in Los Angeles, Calif. in 2012. Alexandra Wyman—FilmMagic/Getty Images  Justin Bieber performs at Madison Square Garden in New York City in 2012. Kevin Mazur—WireImage/Getty Images  Justin Bieber performs at Madison Square Garden in New York City in 2012. Kevin Mazur—WireImage/Getty Images  Justin Bieber performs during his Believe tour at Hallenstadion Zurich, Switzerland in 2013. The Image Gate/Getty Images  Justin Bieber performs on stage at Olympiahalle in Munich, Germany in 2013. Stefan M. Prager—Redferns/Getty Images  Justin Bieber performs during his Believe Tour at Barclays Center in Brooklyn, NY in 2013. Kevin Mazur—WireImage/Getty Images  Justin Bieber performs at Philips Arena in Atlanta, Ga. in 2013. Chris McKay—WireImage/Getty Images  Justin Bieber performs during Day 3 of Coachella in Indio, Calif. on April 13, 2014. Kevin Winter—Getty Images ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3730729/new-justin-bieber-roast-promo/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3730729/new-justin-bieber-roast-promo/"},"headline":"Watch the New Justin Bieber Roast Promo","datePublished":"2015-03-03T20:48:13.000Z","dateModified":"2026-05-11T05:05:15.830Z","description":"Bieber meets his worst nightmare in this promo","url":"https://time.com/3730729/new-justin-bieber-roast-promo/","keywords":["Television"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0a4598da8de4eaaa/698781f20b72e326ef6ddf80/justin-bieber-roast.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ariana Bacle / Entertainment Weekly"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0a4598da8de4eaaa/698781f20b72e326ef6ddf80/justin-bieber-roast.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"justin-bieber-roast","caption":"","creditText":"Comedy Central/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3730729/new-justin-bieber-roast-promo/","name":"Watch the New Justin Bieber Roast Promo"}}]}] ```