There’s a sequel to the viral #LikeAGirl ad, and this time, Always is taking the age-old insult and turning it on its head.
While the original #LikeAGirl commercial investigated how the phrase hurts girls’ confidence, the new ad twists the insult into a compliment. Throughout the ad, which is for feminine hygiene company Always, girls all over the world are dribbling, skating, scoring and rock climbing like girls. They’re even translating the hashtag into other languages. The ad ends with “Let’s keep making #LikeAGirl mean amazing things.”
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Write to Charlotte Alter at charlotte.alter@time.com