The Over-30s Must Pay Double for Tinder's New Premium Service

Tinder launched its much anticipated premium service on Monday but the hugely popular dating app will cost twice as much for users over 30.

Tinder Plus offers users the chance to undo accidental left swipes, reports ABC. (Tinder allows users to search for others who are located close to them on their smartphones, swiping right if you’re interested in a profile and left to reject that person.)

The feature also allows you to connect with people in different cities using the “Passport” function, and the app will be ad-free.

Users in the U.S. can purchase the new upgrade for $9.99 a month, unless you’re over 30, in which case you’ll have to pay $19.99 for the privilege.

And if you live in the U.K., Tinder Plus will cost you £14.99 ($23) if you’re 28 or over, compared with just £3.99 ($6) for users ages 18 to 27.

But Tinder says its prices are based on “extensive” testing.

“Younger users are just as excited about Tinder Plus, but are more budget constrained, and need a lower price to pull the trigger,” said Rosette Pambakian, vice president of corporate communications at Tinder.

[ABC]

Write to Helen Regan at helen.regan@timeasia.com.