By Dan Kedmey
March 2, 2015

Ever wish you could order a pizza in a click of a button? Your ship has finally come in, thanks to an enterprising Italian startup gambling on an explosion of buttons for popular takeaway items.

The Click’N’Pizza button, which is made by the Milan-based La Comanda, clasps to any refrigerator door and requires a little programming up front. Users can select up to four favorite topping orders on a circular screen. A tap of the button will wirelessly transmit the number one ranked order to a local pizza joint. Users with a bit more patience can use a scroll wheel to select lower ranked orders.

In either case, the button excitedly confirms orders with the message, “Pizza is coming!”

La Comanda founder Carlo Brianza says the company already has a distribution partnership to sell the button at Pizza Hut locations in North America, Yahoo News reports.

“We are starting out in the Pizza delivery market,”says Carlo Brianza, CEO of La Comanda, “but the Click’N’ . . . family can provide a new e-commerce experience for customers in a variety of services, such as coffee pods (Click’N’Coffee), meal options (Click’N’Food), and beverages (Click’N’Drink),”

But they better move fast, because even in this niche market, they already have a competitor: the Pie Pal, a single click button that communicates with Domino’s ordering system.

Contact us at editors@time.com.

SPONSORED FINANCIAL CONTENT

Read More From TIME

EDIT POST