--- description: Reseller Brixx is planning a super tony version of Apple's smartwatch title: Here's a Completely Ridiculous $75,000 Version of the Apple Watch image: https://static.time.com/v3/assets/bltea6093859af6183b/bltcbc19074664da206/6987813fcd68481e2b099e68/lux-omni-gold-close2.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Just Look at This Completely Ridiculous $75,000 Apple Watch by [TIME Photo](/author/time-photo/) ## TIME Photo Update your preferences in [Account Settings](/account/preferences/) Close Feb 26, 2015 9:40 PM CUT  $75,000 Lux Watch Omni Yellow Gold $75,000 Lux Watch Omni Yellow GoldBrikk by [TIME Photo](/author/time-photo/) ## TIME Photo Update your preferences in [Account Settings](/account/preferences/) Close Feb 26, 2015 9:40 PM CUT Many have speculated that version of Apple’s upcoming smartwatch could retail for vastly more than the [$349 entry-level price](http://time.com/3326576/never-offline/ "undefined") the company announced when it unveiled the device last year. In fact, by some estimates, the Cupertino, Calif.-based technology giant could net as much as [$5 billion per quarter](http://fortune.com/2015/02/18/gold-apple-watch/ "undefined") from sales of its highest-end gold version alone. Then there are the planned versions below, put out by reseller [Brikk](http://www.brikk.com/lux-watch.html "undefined"). Its top-of-the-line model will cost just shy of $70,000. The company says it plans to take apart Apple’s devices and reassemble them—with extra luxury. According to a Brikk release, the company will do the following: --- > “” --- More information about the final availability of the Apple Watch will be [available in early March](http://time.com/3724230/apple-watch-event-march/ "undefined"), when the company holds its “Spring Forward” event in California.  $75,000 Lux Watch Omni Yellow Gold Brikk  $70,000 Lux Watch Omni Platinum Brikk  $75,000 Lux Watch Omni Yellow Gold Brikk  (left to right) $13,000 Lux Watch Deluxe Yellow Gold, $75,000 Lux Watch Omni Yellow Gold, $7,500 Lux Watch Standard Yellow Gold Brikk  $13,000 Lux Watch Deluxe Pink Gold Brikk  $13,000 Lux Watch Deluxe Pink Gold Brikk  $7,500 Lux Watch Standard Platinum-Black Strap Brikk ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3724915/expensive-apple-watch/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3724915/expensive-apple-watch/"},"headline":"Just Look at This Completely Ridiculous $75,000 Apple Watch","datePublished":"2015-02-26T21:40:21.000Z","dateModified":"2026-05-11T04:45:08.407Z","description":"It has a lot of diamonds","url":"https://time.com/3724915/expensive-apple-watch/","keywords":["Tech","photography","expensive","Apple watch"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltcbc19074664da206/6987813fcd68481e2b099e68/lux-omni-gold-close2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Photo","jobTitle":null,"url":"https://time.com/author/time-photo/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltcbc19074664da206/6987813fcd68481e2b099e68/lux-omni-gold-close2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Lux-Omni-Gold-Close2","caption":"$75,000 Omni Yellow Gold","creditText":"Brikk","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3724915/expensive-apple-watch/","name":"Just Look at This Completely Ridiculous $75,000 Apple Watch"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Know Right Now: The March 9th Apple Watch Event","description":"Apple is hosting a live Apple Watch event on Monday, March 9th at 10am PT in Cupertino, CA, and fans of the company are already buzzing about what CEO Tim Cook will have to say.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/7iWvdeDB/poster.jpg?width=720","uploadDate":"2015-03-06T15:14:46.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/7iWvdeDB.m3u8","embedUrl":"https://time.com/3724915/expensive-apple-watch/","duration":"PT1M1S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3724915/expensive-apple-watch/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```