--- description: Apple just sent out media invites for a March 9 event most likely involving the upcoming Apple Watch. title: This Is Exactly When We'll Know More About the Apple Watch image: https://static.time.com/v3/assets/bltea6093859af6183b/blt29c3287d55f7c19d/69878136cd68488385099e62/gettyimages_455044596.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # This Is Exactly When We'll Know More About the Apple Watch  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Feb 26, 2015 5:13 PM CUT  Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California.Justin Sullivan—Getty Images  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Feb 26, 2015 5:13 PM CUT Apple just sent out media invites for a March 9 event most likely involving the upcoming [Apple Watch](time.com/3313090/apple-watch-hands-on/ "undefined").  Apple Invite Apple “Please join us for an invitation-only event at the Yerba Buena Center for the Arts Theater in San Francisco on Monday, March 9, at 10:00 a.m.,” the invite reads. Apple CEO Tim Cook has [said](time.com/3685142/apple-watch-release-date-tim-cook/ "undefined") the Apple Watch will hit stores in April, making early March the perfect time to unveil new details about the device. The event could also involve other announcements, like a refreshed [MacBook Air](http://www.designntrend.com/articles/41557/20150225/macbook-air-2015-rumors-specs-release-date.htm "undefined") or [Apple TV](http://time.com/3697110/apple-tv-rumors/ "undefined"). (Read more: [Hands-On With the Apple Watch](time.com/3313090/apple-watch-hands-on/ "undefined")) ### Just Look at This Completely Ridiculous $75,000 Apple Watch  $75,000 Lux Watch Omni Yellow Gold Brikk  $70,000 Lux Watch Omni Platinum Brikk  $75,000 Lux Watch Omni Yellow Gold Brikk  (left to right) $13,000 Lux Watch Deluxe Yellow Gold, $75,000 Lux Watch Omni Yellow Gold, $7,500 Lux Watch Standard Yellow Gold Brikk  $13,000 Lux Watch Deluxe Pink Gold Brikk  $13,000 Lux Watch Deluxe Pink Gold Brikk  $7,500 Lux Watch Standard Platinum-Black Strap Brikk ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3724230/apple-watch-event-march/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3724230/apple-watch-event-march/"},"headline":"This Is Exactly When We'll Know More About the Apple Watch","datePublished":"2015-02-26T17:13:57.000Z","dateModified":"2026-05-11T04:45:08.503Z","description":"Apple has an event March 9","url":"https://time.com/3724230/apple-watch-event-march/","keywords":["Tech","Apple","Gadgets","Apple watch"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt29c3287d55f7c19d/69878136cd68488385099e62/gettyimages_455044596.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alex Fitzpatrick","jobTitle":null,"url":"https://time.com/author/alex-fitzpatrick/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt29c3287d55f7c19d/69878136cd68488385099e62/gettyimages_455044596.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Unveils iPhone 6","caption":"Apple Unveils iPhone 6","creditText":"Justin Sullivan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3724230/apple-watch-event-march/","name":"This Is Exactly When We'll Know More About the Apple Watch"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Apple reveals the Apple Watch","description":"Tim Cook introduced the design of their new smartwatch.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/h1T1BN76/poster.jpg?width=720","uploadDate":"2014-09-09T18:20:21.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/h1T1BN76.m3u8","embedUrl":"https://time.com/3724230/apple-watch-event-march/","duration":"PT1M38S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3724230/apple-watch-event-march/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```