Nickelodeon Is Trying to Hook Pre-Schoolers on Streaming TV

Nickelodeon is the next big television brand to throw its hat in the streaming ring.

The Viacom-owned kids’ network on Wednesday announced a new online service called Noggin, which will stream old episodes of shows such as Blue’s Clues and Little Bear for $5.99 per month. The service, available for iOS devices March 5, will also feature older shows such as Allegra’s Window and Gullah Gullah Island, as well as music videos and educational content.

Missing from the service are more recent mega-hits like Dora The Explorer. Nick says the content available on Noggin will remain “separate and distinct” from what you can watch on TV.

For what’s being offered, the price tag may be a bit high. Sesame Street now has a streaming service that costs $3.99 per month, and much of the legacy Nickelodeon content is available to Amazon Prime subscribers–along with a boatload of other features–for $99 per year, or $8.25 per month. However, Nick said it may offer Noggin to cable subscribers free of charge in the future.

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