Getty Images
Ideas
February 26, 2015 12:01 AM EST
Barker is the author of Barking Up The Wrong Tree

In her excellent book 100 Things Every Presenter Needs to Know About People, Susan Weinschenk lays out a research backed 3 step process that really impressed me:

1) Start with what you know they believe.

2) Surprise people.

3) Set up a situation of cognitive dissonance.

This piece originally appeared on Barking Up the Wrong Tree.

Join over 161,000 readers. Get a free weekly update via email here.

Related posts:

New Harvard Research Reveals A Fun Way To Be More Successful

The 8 Things The Happiest People Do Every Day

How To Stop Being Lazy And Get More Done – 5 Expert Tips

Contact us at editors@time.com.

Read More From TIME

Related Stories

EDIT POST