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By Eric Barker
February 26, 2015
Barker is the author of Barking Up The Wrong Tree

In her excellent book 100 Things Every Presenter Needs to Know About People, Susan Weinschenk lays out a research backed 3 step process that really impressed me:

1) Start with what you know they believe.

2) Surprise people.

3) Set up a situation of cognitive dissonance.

This piece originally appeared on Barking Up the Wrong Tree.

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