--- title: Coke Emoji Web Addresses: New Coca Cola Ad Campaign description: Welcome to the future canonical: https://time.com/3717629/coke-emoji-web-address-ad-campaign/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2015-02-21T14:55:27.000Z article:modified_time: 2026-08-04T07:43:28.817Z og:title: Coke's New Advertising Strategy Features Emoji og:description: Welcome to the future og:url: https://time.com/3717629/coke-emoji-web-address-ad-campaign/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Coke's New Advertising Strategy Features Emoji twitter:description: Welcome to the future twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Coke's New Advertising Strategy Features Emoji ## Video: Should I Drink Seltzer Water? [Watch (HLS stream): Should I Drink Seltzer Water?](https://cdn.jwplayer.com/manifests/SSdTN2EQ.m3u8) (1:30)  _Published 2015-02-04. Seltzer -- also known as bubbly water, carbonated water, soda water and sparkling water -- comes with as many health myths as it does names. Luckily, seltzer is one of the rare instances where something you love drinking isn’t bad for you._ by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Feb 21, 2015 2:55 PM UTC by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Feb 21, 2015 2:55 PM UTC Coca-Cola is totally showing how hip and savvy it is by using emoji—you know, like the youths use!—to sell products. For its latest ad campaign, Coca-Cola Puerto Rico registered web addresses made up of _nothing but emoji._ Then the company put these cutesy URLs on giant billboards. Behold: > [](https://twitter.com/RedactoresP/status/568532234216411136) The company registered web addresses for every emoji that conveys happiness, _AdWeek_ [reports](http://www.adweek.com/adfreak/coca-cola-spreads-happiness-online-first-emoji-web-addresses-163044). Plugging any of the emoji into a mobile web browser, following by the suffix .ws, will take you directly to Coca-Cola Puerto Rico’s site. “Emojis are not accepted on domains such as .com, .net, and .org,” a rep explained. “After doing some research on domains that do accept emojis, we opted to go with the .ws because the letters could stand for ‘We smile’ and hence seemed most relevant to the brand.” It should be noted, however, that .ws is actually the suffix for the country of Samoa. Perhaps the most salient question here is when will _all_ countries accept emojis as web addresses? ### Incredibly Realistic Celebrity Portraits Made Entirely With Emoji  Jay-Z Yung Jake  Kim Kardashian Yung Jake  Jerry Seinfeld Yung Jake  Larry David Yung Jake  Miley Cyrus Yung Jake  Rihanna Yung Jake  Cam'ron Yung Jake  Wiz Khalifa Yung Jake  Young Thug Yung Jake  ASAP Yams Yung Jake Coke Emoji Web Addresses: New Coca Cola Ad Campaign ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3717629/coke-emoji-web-address-ad-campaign/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3717629/coke-emoji-web-address-ad-campaign/"},"headline":"Coke's New Advertising Strategy Features Emoji","datePublished":"2015-02-21T14:55:27.000Z","dateModified":"2026-08-04T07:43:28.817Z","description":"Welcome to the future","url":"https://time.com/3717629/coke-emoji-web-address-ad-campaign/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3717629/coke-emoji-web-address-ad-campaign/","name":"Coke's New Advertising Strategy Features Emoji"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Should I Drink Seltzer Water?","description":"Seltzer -- also known as bubbly water, carbonated water, soda water and sparkling water -- comes with as many health myths as it does names. 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