--- description: Sony's new super-quiet memory card comes at roughly five times the price of its slightly noisier rivals. title: Sony Wants to Sell You a $160 Super-Quiet Memory Card image: https://static.time.com/v3/assets/bltea6093859af6183b/blteb5714a8a8ae0664/6987803ef887dc814be8a374/181848350.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Sony Wants to Sell You a $160 Super-Quiet Memory Card  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Feb 20, 2015 4:06 PM CUT  Models display Japanese electronics giant Sony's digital audio player "Walkman ZX-1" (L) and a headphone "MDR-1" as Sony unveiled the new series of high quality audio set series called "High-Resolution Audio" in Tokyo on September 26, 2013. Models display Japanese electronics giant Sony's digital audio player "Walkman ZX-1" (L) and a headphone "MDR-1" as Sony unveiled the new series of high quality audio set series called "High-Resolution Audio" in Tokyo on September 26, 2013.Yoshikazu Tsuno—AFP/Getty Images  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Feb 20, 2015 4:06 PM CUT Hot on the heels of its new $1,200 Walkman, Sony has unveiled a new product for audiophiles with money to burn: A $160 memory card specially designed for song files. The 64 gigabyte SR-64HXA micro SDXC can play back music with less electrical noise than the standard memory card, Sony [told](http://blogs.wsj.com/digits/2015/02/19/sony-to-offer-premium-sound-memory-card/?mod=WSJBlog "undefined") the Wall Street _Journal_. It also comes at roughly five times the price of its slightly noisier rivals. Even Sony doesn’t know if people will buy a more expensive but quieter memory card. “We aren’t that sure about the product’s potential demand,” a Sony spokesperson admitted the _Journal._ The company will get a better sense of the memory card’s potential when it goes on sale in Japan next month. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3716396/sony-quiet-memory-card/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3716396/sony-quiet-memory-card/"},"headline":"Sony Wants to Sell You a $160 Super-Quiet Memory Card","datePublished":"2015-02-20T16:06:27.000Z","dateModified":"2026-04-13T08:04:28.230Z","description":"But even Sony isn't sure if people will buy one","url":"https://time.com/3716396/sony-quiet-memory-card/","keywords":["Tech","Gadgets"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blteb5714a8a8ae0664/6987803ef887dc814be8a374/181848350.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Dan Kedmey","jobTitle":null,"url":"https://time.com/author/dan-kedmey/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blteb5714a8a8ae0664/6987803ef887dc814be8a374/181848350.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"JAPAN-ELECTRONICS-SONY","caption":"JAPAN-ELECTRONICS-SONY","creditText":"Yoshikazu Tsuno—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3716396/sony-quiet-memory-card/","name":"Sony Wants to Sell You a $160 Super-Quiet Memory Card"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Amazon Launches Prime Music Streaming Service","description":"After much speculation, Amazon has debuted its own streaming service, Prime Music. 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