February 18, 2015 7:26 AM EST

Frigid temperatures by the Great Lakes are giving tourists a whole new reason to visit Niagara Falls.

The famous waterfalls by the Canada-U.S. border were partially frozen this week as temperatures in the area hit 13 degrees below zero on Monday. Though the falls were hardly frozen solid—water continued to flow—layers of ice built up, giving the impression of a winter wonderland amid its icy mist and surrounding snow.

Temperatures aside, the cold weather doesn’t deter necessarily tourists. Last year, the site received more visitors during a week in early March than the average winter week as word (and photos) of the falls’ frozen appearance spread, USA Today reported.

Read next: Ithaca, New York’s Tourism Board Gives Up, Invites Visitors to Head to Florida Instead

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Write to Nolan Feeney at nolan.feeney@time.com.

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