February 17, 2015 5:01 PM EST

A video going viral on Reddit appears to show a man trying not to walk into a Danish TV news station TV2/Nord‘s interview of a moviegoer seeing Fifty Shades of Grey. Of course, if the guy were at any movie, the moment would just be another example of a regular person trying not to get in the way of the camera. But the movie is Fifty Shades of Grey, based on the wildly popular erotic trilogy by E.L. James, so the setup makes it seem like the guy really doesn’t want to be caught seeing the racy film. Maybe he was one of those guys who was dragged to see it by a significant other.

Read next: Drive-In Movie Theater Shows Fifty Shades of Grey, Causes Traffic Jam

Write to Olivia B. Waxman at olivia.waxman@time.com.

Read More From TIME

Related Stories