Fifty Shades of Grey is breaking box-office records faster than it’s breaking taboos. The much anticipated movie version of E.L. James’ hit novel has raked in $81.67 million since it opened Friday, and Universal projects the movie will make over $90 million over the four-day weekend, Deadline reports.
That makes Fifty Shades of Grey the record holder for best Presidents’ Day opening weekend of all time.
Fifty Shades of Grey: TIME's Exclusive Portraits of the Cast and Director
Dakota Johnson (Anastasia “Ana” Steele) and Jamie Dornan (Christian Grey) photographed at Chateau Marmont in Los Angeles on Jan. 13, 2015.
Malerie Marder for TIME
Dakota Johnson (Anastasia “Ana” Steele) photographed at Chateau Marmont in Los Angeles on Jan. 13, 2015.
Malerie Marder for TIME
Sam Taylor-Johnson (director) photographed at Chateau Marmont in Los Angeles on Jan. 13, 2015.
Malerie Marder for TIME
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Kingsman: The Secret Service didn’t do badly either, with $35.6 over three days (handily beating 20th Century Fox’s estimate of $20 million). That’s probably thanks to all the guys who didn’t want to go see 50 Shades of Grey.
[Deadline]
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