Fifty Shades of Grey is breaking box-office records faster than it’s breaking taboos. The much anticipated movie version of E.L. James’ hit novel has raked in $81.67 million since it opened Friday, and Universal projects the movie will make over $90 million over the four-day weekend, Deadline reports.
That makes Fifty Shades of Grey the record holder for best Presidents’ Day opening weekend of all time.
Kingsman: The Secret Service didn’t do badly either, with $35.6 over three days (handily beating 20th Century Fox’s estimate of $20 million). That’s probably thanks to all the guys who didn’t want to go see 50 Shades of Grey.
[Deadline]
More Must-Reads From TIME
- AI Is Not an Arms Race
- Here's What's in the Debt Ceiling Deal
- Matthew Macfadyen on Succession Series Finale
- How Worried Should the World Be of China's New COVID Wave?
- What Erdoğan’s Victory Means for Turkey—and the World
- Why Everyone Is Having Bad Sex (Especially Young People)
- The 30 Most Anticipated Movies of Summer 2023
- Florence Pugh Might Just Save the Movie Star From Extinction
