--- ---  # _Fifty Shades of Grey_ Has Biggest Presidents' Day Box-Office Opening in History  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Feb 15, 2015 4:12 PM UTC  Fifty Shades of Grey Fifty Shades of GreyUniversal Pictures  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Feb 15, 2015 4:12 PM UTC _Fifty Shades of Grey_ is breaking box-office records faster than it’s breaking taboos. The much anticipated movie version of E.L. James’ hit novel has raked in $81.67 million since it opened Friday, and Universal projects the movie will make over $90 million over the four-day weekend, [_Deadline_](http://deadline.com/2015/02/fifty-shades-of-grey-kingsman-weekend-box-office-1201372952/) reports. That makes _Fifty Shades of Grey_ the record holder for best Presidents’ Day opening weekend of all time. ### Fifty Shades of Grey: TIME's Exclusive Portraits of the Cast and Director  Dakota Johnson (Anastasia “Ana” Steele) and Jamie Dornan (Christian Grey) photographed at Chateau Marmont in Los Angeles on Jan. 13, 2015. Malerie Marder for TIME  Dakota Johnson (Anastasia “Ana” Steele) photographed at Chateau Marmont in Los Angeles on Jan. 13, 2015. Malerie Marder for TIME  Sam Taylor-Johnson (director) photographed at Chateau Marmont in Los Angeles on Jan. 13, 2015. Malerie Marder for TIME _Kingsman: The Secret Service_ didn’t do badly either, with $35.6 over three days (handily beating 20th Century Fox’s estimate of $20 million). That’s probably thanks to all the guys who didn’t want to go see _50 Shades of_ _Grey._ \[[_Deadline_](http://deadline.com/2015/02/fifty-shades-of-grey-kingsman-weekend-box-office-1201372952/)\] '50 Shades of Grey' Has Best Presidents' Day Box-Office Opening Ever ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3710416/fifty-shades-box-office-opening/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3710416/fifty-shades-box-office-opening/"},"headline":"Fifty Shades of Grey Has Biggest Presidents' Day Box-Office Opening in History","datePublished":"2015-02-15T16:12:45.000Z","dateModified":"2026-05-11T05:05:38.118Z","description":"Projected to earn over $90 million this weekend","url":"https://time.com/3710416/fifty-shades-box-office-opening/","keywords":["movies","Box-office","50 shades of grey","jamie dornan"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt47ae268447eef900/6987781d428a9e8a61cc662d/b4xz7ppiqaag56c.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt47ae268447eef900/6987781d428a9e8a61cc662d/b4xz7ppiqaag56c.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"B4XZ7ppIQAAG56C","caption":"Fifty Shades of Grey","creditText":"Universal Pictures","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3710416/fifty-shades-box-office-opening/","name":"Fifty Shades of Grey Has Biggest Presidents' Day Box-Office Opening in History"}}]}] ```