By Alex Fitzpatrick
February 12, 2015

Navigating Apple’s App Store to find the latest and greatest new iPhone and iPad apps can be a tiresome chore. But in a new partnership with Pinterest, Apple has made it a little bit easier to find apps for your mobile devices.

Starting Thursday, you’ll be able to discover and install new iPhone and iPad apps from right within Pinterest. Here’s how it works:

1. Open up Pinterest on your iPhone or iPad.

2. Find one of Pinterest’s new “App Pins.” For a sample, check out Apple’s own Editor’s Choice board.

3. Hit the “Install” button.

And you’re done. You can also pin your favorite apps for others to discover and download.

The new Pinterest partnership is a big move by Apple towards better surfacing new apps for its users. With more than 1.4 million apps crawling around Apple’s App Store, it’s increasingly tough to find the best software. Pinterest, meanwhile, gets a new feature that helps it move toward its goal of becoming the best social discovery tool on the web.

Write to Alex Fitzpatrick at alex.fitzpatrick@time.com.

SPONSORED FINANCIAL CONTENT

Read More From TIME

EDIT POST