--- title: College Students Prefer Apple iPhone Over Sex: Study description: According to a super not scientific study canonical: https://time.com/3705183/college-students-iphone-study/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2015-02-11T20:33:42.000Z article:modified_time: 2026-05-11T04:48:02.680Z og:title: College Students Prefer Their iPhones Over Sex and Beer og:description: According to a not-super-scientific study og:url: https://time.com/3705183/college-students-iphone-study/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt977dec458ce05a86/69877ead524fc07c68dec6d6/150678628.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5616 og:image:height: 3159 og:image:alt: college students iphone og:type: article twitter:card: summary_large_image twitter:title: College Students Prefer Their iPhones Over Sex and Beer twitter:description: According to a not-super-scientific study twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt977dec458ce05a86/69877ead524fc07c68dec6d6/150678628.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # College Students Prefer Their iPhones Over Sex and Beer > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Feb 11, 2015 8:33 PM UTC  Studying in the grass. Studying in the grass. Getty Images by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Feb 11, 2015 8:33 PM UTC Modern stereotypes of American college students still seem to draw vaguely from the 1978 film [_Animal House_](https://www.youtube.com/watch?v=C7G1-IR2rrU). People seem to think all students care about is sex, drugs and toga parties. But those people are wrong. There is one thing college students care about more than sex, drugs, parties or anything else. And that is their iPhones. At least, according to a recent study conducted by [Student Monitor](http://www.studentmonitor.com/). Researchers surveyed 1,200 undergrads around the U.S. to choose “what’s in on campus” from a list of 77 options, _Fortune_ [reports](http://fortune.com/2015/02/10/college-students-say-they-prefer-apple-iphones-to-sex/). Apple’s iPhone earned the most votes, with 66% of students selecting it. The next most popular results were coffee, texting, Facebook, iPads and Instagram. Beer was #7 on the list and “hooking up” was #12. The _least_ popular activities on the list? Smoking cigarettes, doing drugs, volunteering and being eco-friendly. ### See How Tech CEOs Spend Their Money  Steve Jobs The Apple CEO's super yacht Venus was designed by Philippe Starck's design company Ubik. Jobs spent approximately $131 million on it but passed away in 2011 before it was completed. Ed Oudenaarden—AFP/Getty Images  Steve Ballmer In 2014, former Microsoft CEO Steve Balmer spent $2 billion to become the owner of the NBA's Los Angeles Clippers. Jeff Gross—Getty Images  Larry Ellison Outgoing Oracle CEO Larry Ellison owns 98% of the 141-square-mile Hawaiian island of Lanai, which he bought for an undisclosed price. He is turning it into a "model for sustainable enterprise," he's said, though details remain sketchy. NASA/Reuters  Larry Page and Sergey Brin Google CEO Larry Page and co-founder Sergey Brin have been attending the Burning Man Arts Festival since the company's early days. There they fund a "theme camp" and how exactly the funds are used is left up to participants' imaginations. Jim Urquhart—Reuters  Bill Gates The former Microsoft CEO is currently the richest man in the world, according to Bloomberg. Since 2000, Gates and his wife have been running the Bill and Melinda Gates Foundation. In total it has issued grants adding up to over $30 billion. Pius Utomi Ekpei—AFP/Getty Images  Elon Musk PayPal Co-Founder Elon Musk (in driver's seat) began as a Series A investor in 2004 and is now the CEO and chief product architect of Tesla Motors. The company created the first mass-produced, highway-capable electric car and is valued at over $18 billion. Robyn Beck—AFP/Getty Images  Richard Branson Founder of Virgin Group, comprised of more than 400 companies, Branson has invested heavily in spaceship tourism with the SpaceShipTwo vehicle . David Paul Morris—Bloomberg/Getty Images  Mark Zuckerberg To ensure his privacy, Facebook CEO Mark Zuckerberg bought four of his neighboring houses in 2013 for an estimated $30 million-plus in Palo Alto, California. 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