Modern stereotypes of American college students still seem to draw vaguely from the 1978 film Animal House. People seem to think all students care about is sex, drugs and toga parties.
But those people are wrong. There is one thing college students care about more than sex, drugs, parties or anything else. And that is their iPhones. At least, according to a recent study conducted by Student Monitor. Researchers surveyed 1,200 undergrads around the U.S. to choose “what’s in on campus” from a list of 77 options, Fortune reports. Apple’s iPhone earned the most votes, with 66% of students selecting it. The next most popular results were coffee, texting, Facebook, iPads and Instagram. Beer was #7 on the list and “hooking up” was #12.
The least popular activities on the list? Smoking cigarettes, doing drugs, volunteering and being eco-friendly.