--- description: Apple CEO Tim Cook says the Apple Watch will tell wearers when to get up and move around, to counter the effects of a sedentary lifestyle title: Feeling Lazy? The Apple Watch Is Here to Help image: https://static.time.com/v3/assets/bltea6093859af6183b/blte9c4fbbfe3210f4c/69877ea28e0601414045a39b/rtr45krm.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Need a Reminder to Get Out of Your Seat? There's an Apple Watch for That by [Sabrina Toppa](/author/sabrina-toppa/) ## Sabrina Toppa Update your preferences in [Account Settings](/account/preferences/) Close Feb 11, 2015 7:43 AM CUT  Apple CEO Tim Cook speaks about the Apple Watch in California on Sept. 9, 2014 Apple CEO Tim Cook speaks about the Apple Watch in California on Sept. 9, 2014Stephen Lam—Reuters by [Sabrina Toppa](/author/sabrina-toppa/) ## Sabrina Toppa Update your preferences in [Account Settings](/account/preferences/) Close Feb 11, 2015 7:43 AM CUT Apple CEO Tim Cook [announced](http://www.cnet.com/news/tim-cook-says-apple-watch-will-tap-you-out-of-your-laziness/ "undefined") Tuesday that the company’s upcoming Apple Watch, which is shipping in April, incorporates a function to remind wearers that it’s time for some movement and stretching. “A lot of doctors believe sitting is the new cancer,” Cook told audiences in California, according to CNET. To help fight the dangers of a sedentary existence, the watch lets the wearer know, 10 minutes before the next hour, that it’s time to get up from the desk and move around, CNET reports. Cook hopes that functions like this will mean that the watch, priced at $349, will change “the way people live their lives” similar to how the iPhone and iPad did. \[[_CNET_](http://www.cnet.com/news/tim-cook-says-apple-watch-will-tap-you-out-of-your-laziness/ "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3704384/apple-watch-movement-sitting-sedentary/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3704384/apple-watch-movement-sitting-sedentary/"},"headline":"Need a Reminder to Get Out of Your Seat? There's an Apple Watch for That","datePublished":"2015-02-11T07:43:30.000Z","dateModified":"2026-04-13T08:04:23.942Z","description":"Apple's new device will literally keep you on your toes","url":"https://time.com/3704384/apple-watch-movement-sitting-sedentary/","keywords":["Tech","Apple","Gadgets","Technology","Tim cook","Apple watch"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte9c4fbbfe3210f4c/69877ea28e0601414045a39b/rtr45krm.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sabrina Toppa","jobTitle":"","url":"https://time.com/author/sabrina-toppa/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte9c4fbbfe3210f4c/69877ea28e0601414045a39b/rtr45krm.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple CEO Tim Cook speaks about the Apple Watch in California, September 9, 2014","caption":"Apple CEO Tim Cook speaks about the Apple Watch in California, September 9, 2014","creditText":"Stephen Lam—Reuters","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3704384/apple-watch-movement-sitting-sedentary/","name":"Need a Reminder to Get Out of Your Seat? There's an Apple Watch for That"}}]}] ```