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A U.K. Hardware Chain Is Preparing Its Staff for the Release of Fifty Shades of Grey

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British hardware chain B&Q has reportedly sent its staff a memo warning them to prepare for a sudden increase in demand for items like rope, cable ties and duct tape once Fifty Shades of Grey is released on Valentine’s Day.

The Telegraph reports that a memo entitled “Staff Briefing — Preparation for Fifty Shades of Grey Customer Queries” was sent to all the company’s 20,887 workers, advising them to prepare to deal with “sensitive” questions about items that might be required for spirited reenactments of scenes in the film.

Fifty Shades of Grey: TIME's Exclusive Portraits of the Cast and Director

Dakota Johnson (Anastasia “Ana” Steele) and Jamie Dornan (Christian Grey) photographed at the Chateau Marmont in Los Angeles on Jan. 13, 2015.
Dakota Johnson (Anastasia “Ana” Steele) and Jamie Dornan (Christian Grey) photographed at Chateau Marmont in Los Angeles on Jan. 13, 2015. Malerie Marder for TIME
dakota Johnson (anastasia “ana” steele) photographed at the chateau marmont in los angeles, ca on january 13th, 2015.
Dakota Johnson (Anastasia “Ana” Steele) photographed at Chateau Marmont in Los Angeles on Jan. 13, 2015.Malerie Marder for TIME
sam taylor-johnson (director) photographed at the chateau marmont in los angeles, ca on january 13th, 2015.
Sam Taylor-Johnson (director) photographed at Chateau Marmont in Los Angeles on Jan. 13, 2015.Malerie Marder for TIME

The memo also says copies of the novel the film is based on will be delivered to each B&Q store for employees to borrow, in order to familiarize themselves with the nature of customer inquiries, says the Telegraph.

“B&Q remains committed to serving our customers in all their DIY needs,” a company spokesperson said. “Customer satisfaction is always our No. 1 priority.”

[Telegraph]

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Write to Rishi Iyengar at rishi.iyengar@timeasia.com