--- ---  # _Fifty Shades of Grey_ IMAX Screenings Prove That Size Really Does Matter ## Video: Super Fans React To 50 Shades of Grey Screening [Watch (HLS stream): Super Fans React To 50 Shades of Grey Screening](https://cdn.jwplayer.com/manifests/QjE5FVDr.m3u8) (1:27)  _Published 2015-02-06. Super fans who attended an early screening of the 50 Shades of Grey movie at the Ziegfeld Theater in New York City had a lot to say about the film, which is set to release on February 13th._  by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney Feb 9, 2015 9:40 PM UTC  Dakota Johnson and James Dornan star in Fifty Shades of Grey Dakota Johnson and James Dornan star in Fifty Shades of GreyChuck Zlotnick—Universal Pictures  by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney Feb 9, 2015 9:40 PM UTC In case watching steamy sex scenes on the big screen wasn’t, well, big enough for you, [IMAX is swooping in to save your Valentine’s Day](http://deadline.com/2015/02/imax-50-shades-grey-1201369693/). _Fifty Shades of Grey_ will screen on 75 IMAX venues around the country when it comes out on Feb. 13, IMAX Entertainment CEO Greg Foster told investors Monday, Deadline reports. “It’s something I think we have to do,” Foster said, though he noted that the screenings are “something we’re doing literally at the last minute.” The movies that get the IMAX treatment often lean heavily on action, science fiction and special effects, but blowing up _Fifty Shades_ could pay off big: the movie is already Fandango’s [fastest-selling R-rated movie](http://www.cbsnews.com/news/fifty-shades-of-grey-is-fastest-selling-r-rated-movie-in-fandango-history/), and film adaptations of the original book’s [sequels are on their way](http://time.com/3699968/fifty-shades-of-grey-sequels/). \[[_Deadline_](http://deadline.com/2015/02/imax-50-shades-grey-1201369693/)\] Fifty Shades of Grey IMAX Screenings: Size Does Matter ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3701993/fifty-shades-of-grey-imax-screenings/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3701993/fifty-shades-of-grey-imax-screenings/"},"headline":"Fifty Shades of Grey IMAX Screenings Prove That Size Really Does Matter","datePublished":"2015-02-09T21:40:00.000Z","dateModified":"2026-02-22T04:16:47.686Z","description":"Get even more up close and personal with Christian Grey","url":"https://time.com/3701993/fifty-shades-of-grey-imax-screenings/","keywords":["movies","Fifty Shades of Grey","IMAX"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc25671399769f6e0/69877e5f35ba6f2920c06f9a/fifty-shades.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc25671399769f6e0/69877e5f35ba6f2920c06f9a/fifty-shades.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Fifty Shades of Gray","caption":"Fifty Shades of Gray","creditText":"Chuck Zlotnick—Universal Pictures","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3701993/fifty-shades-of-grey-imax-screenings/","name":"Fifty Shades of Grey IMAX Screenings Prove That Size Really Does Matter"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Super Fans React To 50 Shades of Grey Screening","description":"Super fans who attended an early screening of the 50 Shades of Grey movie at the Ziegfeld Theater in New York City had a lot to say about the film, which is set to release on February 13th.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/QjE5FVDr/poster.jpg?width=720","uploadDate":"2015-02-06T21:10:27.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/QjE5FVDr.m3u8","embedUrl":"https://time.com/3701993/fifty-shades-of-grey-imax-screenings/","duration":"PT1M27S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3701993/fifty-shades-of-grey-imax-screenings/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```