Vermont Teddy Bear Company
February 10, 2015 9:34 AM EST

The hotly anticipated film adaptation of Fifty Shades of Grey hits theaters Valentine’s Day weekend. And with some box office analysts expecting a big opening weekend, it should be no surprise that different brands (beyond the obvious) want in on the action. From teddy bears to laundry detergent, here are the most unexpected products itching to be a part of the Fifty Shades phenomenon.

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