--- description: Starbucks For America Howard Schultz is transforming his company. Changing the country is going to be harde Serena Williams: I’m Going Back to Indian Wells... title: TIME Magazine Starbucks For America image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close # In The Latest Issue (5 Feb 2015) by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Feb 5, 2015 12:01 PM CUT by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Feb 5, 2015 12:01 PM CUT [**Starbucks For America**](http://time.com/3696865/starbucks-for-america/ "undefined") **Howard Schultz is transforming his company. Changing the country is going to be harde** [**Serena Williams: I’m Going Back to Indian Wells**](http://time.com/3694659/serena-williams-indian-wells/ "undefined") **The tennis star writes exclusively in TIME about her decision to return to a tournament that has haunted her** [**The Battle for Nigeria**](http://time.com/3696877/the-battle-for-nigeria/ "undefined") **Whoever wins February’s presidential election in Africa’s most populous country will face a daunting battle against an increasingly confident Islamist insurgency** [**Leaving Standardized Testing Behind**](http://time.com/3696882/leaving-standardized-testing-behind/ "undefined") **The backlash against standardized tests has left lawmakers searching for ways to keep parents happy yet still hold schools, and students, accountable** [**The Culture**](http://time.com/3696873/the-culture/ "undefined") [**Pop Chart**](http://time.com/3696867/pop-chart/ "undefined") [**How Do You Solve a Problem Like Christian Grey?**](http://time.com/3696868/how-do-you-solve-a-problem-like-christian-grey/ "undefined") **The movie** **_Fifty Shades of Grey_** **set out to craft a modern romance from a novel of sex, violence and domination** [**The Acquired Taste of** **_Fresh Off the Boat_**](http://time.com/3696866/the-acquired-taste-of-fresh-off-the-boat/ "undefined") **Eddie Huang readies viewers, and himself, for the sitcom version of his life** [**In Search of the Real Nicki Minaj**](http://time.com/3696884/in-search-of-the-real-nicki-minaj/ "undefined") **The rapper auditions a surprising new character: herself** [**A Nation of Mini Meditators**](http://time.com/3696861/a-nation-of-mini-meditators/ "undefined") **Mindfulness exercises are helping kids get an edge in the classroom** [**I Gave My 5-Year-Old a Cell Phone**](http://time.com/3696863/i-gave-my-5-year-old-a-cell-phone/ "undefined") **And it turns out he understands gadget moderation better than I do** [**Briefing**](http://time.com/3696885/briefing/ "undefined") [**Republicans’ Immune Deficiency**](http://time.com/3696864/republicans-immune-deficiency/ "undefined") **Why a measles vaccine has presidential wannabes talking in code** [**See Republicans’ Many 2016 Contenders**](http://time.com/3696879/see-republicans-many-2016-contenders/ "undefined") **Behind the dizzying spectacle of the GOP’s crowded presidential field** [**Marissa Mayer’s Trouble in Turnaround Town**](http://time.com/3696876/marissa-mayers-trouble-in-turnaround-town/ "undefined") **hat’s next for Yahoo’s much-watched leader** [**Medicine’s New Crowdfunding Model**](http://time.com/3696870/medicines-new-crowdfunding-model/ "undefined") **As U.S. spending on medical research lags, a new source of money has arrived** [**The Rise of Pop Chefs**](http://time.com/3696862/the-rise-of-pop-chefs/ "undefined") **Tiny, temporary restaurants are a model with staying power** [**World**](http://time.com/3696869/world/ "undefined") [**Milestones**](http://time.com/3696872/milestones/ "undefined") [**Carl Djerassi**](http://time.com/3696871/carl-djerassi/ "undefined") **A creator of the birth control pill** [**Tom Brady and Bill Belichick**](http://time.com/3696880/tom-brady-and-bill-belichick/ "undefined") **Fourth Super Bowl** [**What You Said About …**](http://time.com/3696874/what-you-said-about/ "undefined") TIME Magazine Starbucks For America ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3696904/in-the-latest-issue-22/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3696904/in-the-latest-issue-22/"},"headline":"In The Latest Issue (5 Feb 2015)","datePublished":"2015-02-05T12:01:30.000Z","dateModified":"2026-02-26T19:52:36.826Z","description":"Starbucks For America Howard Schultz is transforming his company. 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