On July 5, 1946, less than a week after the United States detonated an atomic bomb above tiny Bikini Atoll in the South Pacific, a Frenchman named Louis Réard — an automobile engineer moonlighting as a fashion designer — introduced to the sunbathing public what was billed as the world’s smallest swimsuit. Réard called his creation the bikini, a name inspired, he later said, by the sight of women rolling up their bathing suits in order to acquire a more complete tan.
Two-piece swimsuits had, of course, been around for a long, long time before Réard came along. Greek urns and mosaics created more than 3,000 years ago depict women athletes wearing two-piece outfits. But Réard’s genius was to devise a garment, out of as little fabric as possible, that one could still legally wear in public.
He marketed his new fashion brilliantly, as well — pronouncing, for example, that a bathing suit wasn’t a true bikini unless both pieces could be pulled through a wedding ring.
Here, LIFE.com offers a celebration of a bathing staple that, through the years, has enjoyed — and endured — a dizzying array of permutations while always remaining, unmistakably, itself.
Some of the early photos in this gallery depict two-piece bathing suits that might, at first glance, look like bona fide bikinis — but, in Réard’s eyes, would not fit the bill. After all, can be wearing a genuine bikini if, say, one’s bellybutton is covered by a swath of nylon, no matter how elegant or tasteful that swath might be.
Bikinis are not for everyone. There are, thankfully, as many styles of bathing suit as there are human body types and temperaments. That said, it remains incontestably true that few sights can evoke thoughts of summer’s delights with quite the same visceral punch as the unmistakable silhouette of Monsieur Réard’s ingeniously simple, timeless design.
Model June Pickney, 1960.Stan Wayman—Time & Life Pictures/Getty ImagesActress Linda Christian, the first "Bond Girl," in 1945.Bob Landry—Time & Life Pictures/Getty ImagesSunbathing in France, 1945.Ralph Morse—Time & Life Pictures/Getty ImagesActress Dona Drake playfully takes aim with a rifle on the balcony of her Los Angeles home, 1942.Peter Stackpole—Time & Life Pictures/Getty ImagesModel Lynn Jones, 1955.Peter Stackpole—Time & Life Pictures/Getty ImagesFrench actress Barbara Lange in a makeshift two-piece bathing suit she cut from one yard of cloth, 1945.Nina Leen—Time & Life Pictures/Getty ImagesYoung woman in a bikini, Santa Monica, Calif., 1940.Peter Stackpole—Time & Life Pictures/Getty ImagesSun tan with creative "tattoos," 1941.Peter Stackpole—Time & Life Pictures/Getty ImagesRita Hayworth at home in Los Angeles, 1945.Peter Stackpole—Time & Life Pictures/Getty ImagesBather, Florida, 1945.Nina Leen—Time & Life Pictures/Getty ImagesFlorida, 1945.Nina Leen—Time & Life Pictures/Getty ImagesFlorida, 1945.Nina Leen—Time & Life Pictures/Getty ImagesSunbathing in France, 1945.Ralph Morse—Time & Life Pictures/Getty ImagesSunbathing in France, 1945.Ralph Morse—Time & Life Pictures/Getty ImagesSunbathing in France, 1945.Ralph Morse—Time & Life Pictures/Getty ImagesSunbathing in France, 1945.Ralph Morse—Time & Life Pictures/Getty ImagesBeauty pageant winner Jackie Lee Barnes poses poolside in Albuquerque, New Mexico, in 1949.Ed Clark—Time & Life Pictures/Getty ImagesModel in a bikini, 1950.Ed Clark—Time & Life Pictures/Getty ImagesModel in a bikini, 1950.Ed Clark—Time & Life Pictures/Getty ImagesFrench fashion model Christiane Richard wears a bikini while drinking her morning coffee, 1950.Nat Farbman—Time & Life Pictures/Getty ImagesJayne Mansfield poses with hot-water bottle likenesses floating around her, 1957.Allan Grant—Time & Life Pictures/Getty ImagesSkin diving in Israel, 1960.Paul Schutzer—Time & Life Pictures/Getty ImagesSunbathing, 1961.Allan Grant—Time & Life Pictures/Getty ImagesJayne Mansfield and unidentified man, 1961.Stan Wayman—Time & Life Pictures/Getty ImagesActress Philomene Toulouse, cradling a pet fox, vies for attention at the Cannes film festival, 1962.Paul Schutzer—Time & Life Pictures/Getty ImagesCannes, France, 1962.Paul Schutzer—Time & Life Pictures/Getty ImagesAtlantic City, New Jersey, 1964.Art Rickerby—Time & Life Pictures/Getty ImagesHungarian model, 1965.Walter Sanders—Time & Life Pictures/Getty ImagesModel Naty Abascal shows off designs on her chest and stomach, Bahamas, 1968.Bill Eppridge—Time & Life Pictures/Getty ImagesNear Malibu, California, 1970.Co Rentmeester—Time & Life Pictures/Getty ImagesSouthern California, 1970.Co Rentmeester—Time & Life Pictures/Getty Images