By BusinessCollective
February 5, 2015

Question: What is your most unorthodox tip for becoming successful in business?

Sell Joy

“Stop focusing on selling your product or service; instead, focus on the joy your company creates, and let that drive your growth. Scale the joy. Systematize how you deliver the joy. Sell the joy.” — Corey Blake, Round Table Companies

Become an Expert in Something

“If you’re an expert in one aspect of your business, you’ll be able to share your expertise and drive new business because of it. Contribute to publications that reach your target audience, and they’ll come to you for more expertise and assistance.” — Kelsey Meyer, Influence & Co.

Deliver Happiness

“I am a huge fan of the Zappos “delivering happiness” movement. I think that the paradigm for how companies and customers interact is changing in a big way. When I see examples of terrible customer service, it makes me shake my head. Delighting your customers is the fastest way to grow a hugely successful business.” — Patrick Conley, Automation Heroes

Don’t Be Afraid to Fire Customers

“You cannot please everyone, so find the customers who fit your company, and don’t waste your time on customers who don’t.” — Suzanne Smith, Social Impact Architects

Remember Business Is Personal

“Business is personal. This is contrary to every cliché you will hear about leading an organization. But at the end of the day, all you have as a business person in the 21st century is your relationships — not factories, widgets or pipelines.” — Panos Panay, Berklee College of Music

Don’t Work All the Time

“When I was young, I used to pull all-nighters a few times a week and would average only a few hours of sleep a night. Looking back, my life was totally unbalanced. I was far less productive and extremely unhealthy in general. Now, I have dinner with my kids, work out every day, do yoga, maintain a reasonable balance and get way more done than when I “worked” more hours.” — Danny Boice, Speek

Do Things That Don’t Scale

“These are the words of the great Paul Graham, and we have implemented this to great effect at DJZ. At the beginning of a company’s existence, you often have to undergo time-consuming tasks to recruit customers that wouldn’t make sense on a huge scale (e.g., personal thank-you letters to customers or gathering new signups in person). These initial unscalable gestures are what ignite the flywheel.” — Michael Simpson, DJZ

Run a Half Marathon Every Year

“When you’re the founder of a startup, your company is on your mind all the time. In fact, you can run into some major personal issues by not being able to properly “shut off” from business mode. I’ve found that signing up for a major athletic event like a half marathon is a great way to de-stress. It forces you to train every day and focus on something besides your business.” — Eric Bahn, Hustle Con Media

Break Rules

“Sure, rules are great. They create momentary stability and processes we can all adhere to, but breaking them for the right reasons can lead to breakthroughs, unique experiences and stories that build businesses and brands in unimaginable ways.” — Henry Glucroft, Henry’s / Airdrop

Don’t Try to Do It All

“Get out of your own way. It’s easy to get caught up trying to do everything in a business when really you should be focusing on removing yourself as a bottleneck. Entrepreneurs should spend their time building systems and plans for their business and watching things happen. Being CEO doesn’t mean you have to be doing all the work.” — Matt Wilson, Under30Experiences

Say ‘Yes’ More

“Success is rarely, if ever, a straight line. And sometimes, the things that are slightly off track or seem a bit outside the lines are the things that may yield the biggest results. So I recommend you say “yes” to interesting things, people and experiences. Those are usually where the action lies.” — Eric Koester, DCI

Buy a Watch

“My most unorthodox tip for becoming wildly successful in business is buying a watch (any kind!) and actually wearing it (every day!). Being punctual in business is key. No one likes to be held up or waiting on an associate who is running behind. Be early to every meeting, finish meetings on time, and never get caught saying, “I’m sorry, I lost track of the time!”” — Kim Kaupe, ZinePak

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

This article was originally published on StartupCollective.

Contact us at editors@time.com.

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