Last year, McDonald’s started letting customers buy meals using Apple Pay on their iPhones. But the fast food chain will start accepting a far stranger currency to pay for fries: ‘Lovin’.’
McDonald’s 2015 Super Bowl ad says that between Feb. 2 and 14, randomly selected customers will be offered the chance to do things like call their mom to say “I love you,” give someone a hug, or do a silly dance as a form of payment.
This is a part of McDonald’s revamped “I’m Lovin’ It” campaign. (The last ad in the series implied that a trip to a Play Place could help unclog bipartisan gridlock.)
More Must-Read Stories From TIME
- How to Help Victims of the Texas School Shooting
- TIME's 100 Most Influential People of 2022
- What the Buffalo Tragedy Has to Do With the Effort to Overturn Roe
- Column: The U.S. Failed Miserably on COVID-19. Canada Shows It Didn't Have to Be That Way
- N.Y. Will Soon Require Businesses to Post Salaries in Job Listings. Here's What Happened When Colorado Did It
- The 46 Most Anticipated Movies of Summer 2022
- ‘We Are in a Moment of Reckoning.’ Amanda Nguyen on Taking the Fight for Sexual Violence Survivors to the U.N.
Read More From TIME