--- description: According to the company's very cheesy Super Bowl ad title: McDonald's Will Accept 'Lovin' As Payment For Fries image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # McDonald's Will Start Accepting 'Lovin' As Payment For Fries ## Video: McDonald's: Super Bowl XLIX Pay With Lovin' [Watch (HLS stream): McDonald's: Super Bowl XLIX Pay With Lovin'](https://cdn.jwplayer.com/manifests/RwLSIViK.m3u8) (1:00)  _Published 2015-01-30. McDonald's: Super Bowl XLIX Pay With Lovin'_ by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Jan 30, 2015 4:43 PM CUT by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Jan 30, 2015 4:43 PM CUT Last year, McDonald’s started letting customers [buy meals using Apple Pay](http://news.mcdonalds.com/Corporate/news-stories/McDonald’s-Announces-New-Collaboration-with-Apple "undefined") on their iPhones. But the fast food chain will start accepting a far stranger currency to pay for fries: ‘Lovin’.’ McDonald’s 2015 Super Bowl ad says that between Feb. 2 and 14, randomly selected customers will be offered the chance to do things like call their mom to say “I love you,” give someone a hug, or do a silly dance as a form of payment. This is a part of McDonald’s revamped “I’m Lovin’ It” campaign. (The [last ad in the series](http://time.com/3655819/new-mcdonalds-ad-archenemies/ "undefined") implied that a trip to a Play Place could help unclog bipartisan gridlock.) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3689542/mcdonalds-lovin-payment/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3689542/mcdonalds-lovin-payment/"},"headline":"McDonald's Will Start Accepting 'Lovin' As Payment For Fries","datePublished":"2015-01-30T16:43:56.000Z","dateModified":"2026-04-13T07:16:24.196Z","description":"According to the company's very cheesy Super Bowl ad","url":"https://time.com/3689542/mcdonalds-lovin-payment/","keywords":["Newsfeed","Advertising","Super Bowl topic","Super Bowl ads","Food & Drinks"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3689542/mcdonalds-lovin-payment/","name":"McDonald's Will Start Accepting 'Lovin' As Payment For Fries"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"McDonald's: Super Bowl XLIX Pay With Lovin'","description":"McDonald's: Super Bowl XLIX Pay With Lovin'","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/RwLSIViK/poster.jpg?width=720","uploadDate":"2015-01-30T15:43:51.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/RwLSIViK.m3u8","embedUrl":"https://time.com/3689542/mcdonalds-lovin-payment/","duration":"PT1M","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3689542/mcdonalds-lovin-payment/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```