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You Can Watch All the Best Super Bowl Ads Right Here, Right Now

Jan 31, 2015

The Super Bowl isn't until Sunday night, but you don't have to wait to watch one of the most enjoyable part of the event, a.k.a. the ads. Companies including Budweiser and T-Mobile have released their spots ahead of the game—and whether they star adorable puppies or Kim Kardashian, they are pretty entertaining. TIME has compiled a list of the Super Bowl ads and teasers that you can watch ahead of the game. Companies spent upwards of $4.5 million for a 30-second slot.

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Procter & Gamble condensed an ad — which redefines the phrase “Like a Girl” to be inspiring rather than insulting — that went viral this summer to become its minute-long Super Bowl spot. This is Always’ first time advertising in the pricey big game.

Ad agency: Leo Burnett

Anheuser-Busch, Bud Light

Bud Light created a life-size Pac-Man game for its ad “Coin.” The maze came complete with technicolor ghosts and everything.

Ad agency: Energy BBDO

Anheuser-Busch, Budweiser

Budweiser’s ad about an adorable lost puppy is an emotional roller coaster. Set to an acoustic version of “I’m Gonna Be (500 Miles), “Lost Dog” follows an 11 week old golden lab on a Homeward Bound-like adventure back home to his Clydesdale best friend.

Ad agency: Anomaly

Avocados From Mexico

Avocados might be considered a warm weather treat, but Avocados from Mexico decided that it was worth the $4.5 million fee to buy a 30-second spot to run in the end of the game’s first quarter. Spoiler alert: There’s a koala,

Ad Agency: GSD&M


Katie Couric and Bryant Gumbel flashback to 1994, when they were wowed by the “Newfangled Idea” that was the internet from the comfort of another newfangled contraption: the BMW i3. The ad will play in the first quarter.

Ad agency: KBS

Carnival Corp.

The cruise line is letting viewers vote for what they want to serve as its first-ever Super Bowl ad. Here are some of the options:

Ad agency: BBDO


Coca-Cola said in a release that its ad will "tackle the pervasive negativity polluting social media feeds and comment threads across the Internet." While the company hasn't debuted the actual ad, it released a teaser starring Danica Patrick.

Ad agency: Wieden & Kennedy


Doritos' "Crash the Super Bowl" contest is back for its ninth — allowing people to get their own 30-second ad into the big game. Two ads will air during the broadcast.

Dove Men+Care

Dove tries to redefine masculinity in its 30-second ad, called "Real Strength."

Ad agency: The Marketing Arm


The above teaser indicates that Esurance's big game ad will star Lindsay Lohan, in her biggest role in years.

Ad agency: Leo Burnett


The above ad was what GoDaddy had intended to play during the Super Bowl. That is, until the internet erupted with criticism saying that the company condones animal cruelty and puppy mills — the site is about a lost dog who gets sold on a GoDaddy-created website. The company pulled the spot.

GoDaddy will still advertise, we just don't know what the ad will be.


James Bond — err — we mean Pierce Brosnan stars in the 60-second Super Bowl ad to promote the 2016 Kia Sorento.

Ad agency: David & Goliath


Apparently driving a Lexus turns indoor parking structures into clubs — complete with writhing backup dancers. "Make Some Noise" will air in the first half of the game.

Ad agency: Walton Isaacson


McDonald's Super Bowl ad touts a strange new payment service: Rather than supply cash, customers can buy fries with "Lovin.'"

Ad agency: Leo Burnett


The luxury car company's ad is a re-imagining of Aesop Fables' story The Tortoise and the Hare. Spoiler alert: The tortoise drives a "hare"-raising Mercedes and wins.

Ad agency: Merkley+Partners

Michael Hill

Rather than panning to diamonds, the Australian jeweler uses its 30-second commercial to show close-ups of peoples' faces as they cry, smile, and stare in awe. The spot is called "What Would You Do For Love?"


Mophie, which makes smartphone cases and battery packs, made an ad that imagines what would happen if God's smartphone ran out of batters. (Answer: Only bad things).

Ad agency: Deutsch LA


Nationwide hasn't released its ad yet, but it did roll out a teaser in which Mindy Kaling turns into a super hero.

Ad agency: McKinney


This might be the year of Super Bowl dad-vertising. After 18-years staying out of the game, Nisan is back with an ad that it created with YouTubers who have posted videos about dads and their families. The company released the above teaser for its "With Dad" campaign.

Ad agency: TBWA/Chiat/Day

No More

The NFL donated a 30 second slot for a PSA about domestic violence. The commercial shows a woman pretending to order a pizza when she is really calling 911, informing them that her abuser is with her in the house.

Ad agency: Grey


We don't know the specifics, but Skittles' teaser implies that Seahawks star Marshawn Lynch will have something to do with it.

Ad agency: DDB Chicago


Danny Trejo and Steve Buschemi take on the roles of a lifetime when they play Marcia and Jan Brady in Snickers' hilarious Super Bowl ad.

Ad agency: BBDO


T-Mobile will run two commercials in the Super Bowl this year. One will star "Kim Kardashian, Famous Person" in a faux PSA about a very serious issue: un-used data.

"Data you paid for that could be used to see my makeup, my backhand, my outfits, my vacations and my outfits," Kardashian says, as she's shown taking selfies. "Sadly all lost. Please, help save the data."

Ad agency: Publicis


Toyota will run two ads in the game. One will star U.S. Paralympic Team snowboarder Amy Purdy:

The other will honor dads. Here's a teaser:

Victoria's Secret

Unsurprisingly, the lingerie store's ad will feature models wearing lingerie. Adriana Lima, Alessandra Ambrosio, and Candice Swanepoel star in the 30-second spot, which will run in the first quarter. It was created internally.

Weather Tech

WeatherTech, which makes car mats, will be airing a Super Bowl ad for the second time. The 30-second commercial, which will be shown in the first half of the game, is called "America at Work."

Ad agency: Pinnacle Advertising

The website development platform will air its ad in the fourth quarter of the game. The funny commercial imagines what football stars like Brett Favre and Terrell Owens will be up to when they retire from the NFL.

We can't wait for the premiere of Favre and Carve: Charcuterie.

Ad agency: Committee LA

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