--- title: Obesity in the 1950s: The Early Fight Against a National Health Crisis description: Obesity remains one of America's most critical health issues. Here, LIFE.com recalls a take on the subject from six long decades ago. canonical: https://time.com/3688002/obesity-in-america-photos-from-the-early-days-of-a-national-health-crisis/ author: Ben Cosgrove article:opinion: false article:content_tier: free article:published_time: 2013-03-21T16:30:41.000Z article:modified_time: 2026-05-11T05:05:57.909Z og:title: Obesity in the 1950s: The Early Fight Against a National Health Crisis og:description: Obesity remains one of America's most critical health issues. Here, LIFE.com recalls a take on the subject from six long decades ago. og:url: https://time.com/3688002/obesity-in-america-photos-from-the-early-days-of-a-national-health-crisis/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt40025c14dc316a51/69877c915f570f1e4cb14fb0/150129-obesity-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2103 og:image:height: 1183 og:image:alt: Obesity, 1954 og:type: article twitter:card: summary_large_image twitter:title: Obesity in the 1950s: The Early Fight Against a National Health Crisis twitter:description: Obesity remains one of America's most critical health issues. Here, LIFE.com recalls a take on the subject from six long decades ago. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt40025c14dc316a51/69877c915f570f1e4cb14fb0/150129-obesity-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Obesity in America: Photos From the Early Days of a National Health Crisis > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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They are at time.com/newsletters and are separate from a paid subscription. by [Ben Cosgrove](https://time.com/author/ben-cosgrove/) ## Ben Cosgrove Mar 21, 2013 4:30 PM UTC ![Bulging at beach in 1949, 197-pound Dorothy \[Bradley\] self-consciously leaves locker room for swim. She covered up embarrassment by being jolly and gregarious](https://static.time.com/v3/assets/bltea6093859af6183b/blt40025c14dc316a51/69877c915f570f1e4cb14fb0/150129-obesity-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2) Caption from LIFE. Bulging at beach in 1949, 197-pound Dorothy \[Bradley\] self-consciously leaves locker room for swim. She covered up embarrassment by being jolly and gregarious. Caption from LIFE. Bulging at beach in 1949, 197-pound Dorothy \[Bradley\] self-consciously leaves locker room for swim. She covered up embarrassment by being jolly and gregarious. Martha Holmes—The LIFE Picture Collection/Getty Images by [Ben Cosgrove](https://time.com/author/ben-cosgrove/) ## Ben Cosgrove Mar 21, 2013 4:30 PM UTC “The most serious health problem in the U.S. today is obesity.” Sounds familiar, doesn’t it? In fact, that very assertion is now so commonplace that one might be forgiven for assuming it’s the most recent pronouncement from the Centers for Disease Control and Prevention, or the American Medical Association, or the Academy of Pediatrics or, perhaps, from [Maria Kang](http://ideas.time.com/2013/12/03/fit-women-are-real-women-too/). What’s more, the declaration is unquestionably true, as the dire medical, financial and societal ramifications of America’s obesity epidemic grow ever clearer — and more frightening. But that pronouncement about obesity’s primacy in the hierarchy of national health problems is not new. In fact, it’s the opening line to a remarkable article published _60 years ago_ in LIFE magazine. Here, as the national dialog around the obesity crisis in the United States grows more urgent, LIFE.com presents pictures — many of which never ran in the magazine — made by photographer Martha Holmes to illustrate a March 1954 article titled (perhaps offensively to the modern ear), “The Plague of Overweight.” “Some five million Americans,” LIFE wrote, “medically considered ‘obese,’ weigh at least 20% more than normal and, as a result, have a mortality rate one-and-a-half times higher than their neighbors. . . . Another 20 million Americans are classed by doctors and insurance men as overweight (10% above normal) and are drastically prone to diabetes, gallstones, hernia, kidney and bladder impairments and complications during surgery and pregnancy.” [\[MORE: See all of TIME.com’s coverage of obesity.\]](http://topics.time.com/obesity/) The numbers cited by LIFE — numbers, it’s worth noting, that were the result of research significantly different than that cited in reports and peer-reviewed papers today — have ballooned to even more appalling proportions: according to a 2013 CDC report, “more than a third of U.S. adults (35.7%) and approximately 17% (or 12.5 million) of children and adolescents aged 2 – 19 years are obese.” But perhaps the most astonishing and troubling statistic about obesity in the U.S. relates to the speed with which this affliction has taken hold: for example, in 2010 (again according to the CDC), “there were 12 states with an obesity prevalence of 30%. In 2000, no state had an obesity prevalence of 30% or more.” (There have been some glimmers of hope in this bleak litany. For example, [a February 2014 report by the CDC](http://www.businessweek.com/articles/2014-02-26/five-charts-on-american-obesity-the-youngest-kids-are-alright) found that the obesity rate in children 2 to 5 dropped 40 percent over an eight-year period, from close to 14 percent in 2004 to just over 8 percent in 2012.) Try to imagine the toll that obesity will have on the health of those men, women and children, and on the nation’s economy as a whole. How much more will all of us pay for insurance every year because of this epidemic? How much economic productivity will be lost due to illness, injuries, emergency room visits, hospitalizations and other collateral damage from the immediate and long-term ravages of obesity? The LIFE article, meanwhile, focused at least in part on one woman, Dorothy Bradley, whose struggles with overeating and body-image issues were familiar, and remain familiar, to countless American men and women. “When she finished high school in Tyner, Tenn., in 1940,” LIFE told its readers, “5-foot 5-inch Dorothy Bradley weighed 205 pounds and fit snugly into a matronly size 44 graduation dress. She had overeaten from the time she began to mature, possibly because of unconscious emotional turmoil.” The article chronicled Dorothy’s efforts to lose weight; her desire to work in medicine; her successes (losing 60 pounds) and her backsliding (gaining it all back, and then some); and ultimately, something of a happy ending, as she lost and, as of the article’s publication, had kept off close to 70 pounds and earned a job as head nurse at a hospital in Kentucky. _Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter at_ [_@LizabethRonk_](https://twitter.com/LizabethRonk)_._ ![Bulging at beach in 1949, 197-pound Dorothy \[Bradley\] self-consciously leaves locker room for swim. She covered up embarrassment by being jolly and gregarious](https://static.time.com/v3/assets/bltea6093859af6183b/blt40025c14dc316a51/69877c915f570f1e4cb14fb0/150129-obesity-01.jpg?branch=production&width=1200&quality=75&auto=webp) Caption from LIFE. Bulging at beach in 1949, 197-pound Dorothy \[Bradley\] self-consciously leaves locker room for swim. She covered up embarrassment by being jolly and gregarious. Martha Holmes—The LIFE Picture Collection/Getty Images  Dorothy Bradley, photographed for LIFE magazine article on obesity, 1949. Martha Holmes—The LIFE Picture Collection/Getty Images  Caption from LIFE. Hungry at drugstore after a day's work earning money for nursing school, Dorothy envies slim girl's milkshake, orders lemonade without sugar for herself. Martha Holmes—The LIFE Picture Collection/Getty Images  Dorothy Bradley, photographed for LIFE magazine article on obesity, squeezes through turnstile, 1949. Martha Holmes—The LIFE Picture Collection/Getty Images  Dorothy Bradley (right), photographed for LIFE magazine article on obesity, 1949. Martha Holmes—The LIFE Picture Collection/Getty Images  Dorothy Bradley (left), photographed for LIFE magazine article on obesity, 1949. Martha Holmes—The LIFE Picture Collection/Getty Images  Dorothy Bradley, photographed for LIFE magazine article on obesity, eyes dress in a store window, 1949. Martha Holmes—The LIFE Picture Collection/Getty Images  Caption from LIFE. Embarrassed at shop because she wears a size 40, Dorothy tries on new dress. A friend encouragingly points out that dieting has reduced waistline by two sizes Martha Holmes—The LIFE Picture Collection/Getty Images  Caption from LIFE. In gym in New York sweat-suited Dorothy finds workout did not by itself remove pounds but did help avoid flabbiness as she lost weight dieting. Martha Holmes—The LIFE Picture Collection/Getty Images  Dorothy Bradley, photographed for LIFE magazine article on obesity, works out in 1949. Martha Holmes—The LIFE Picture Collection/Getty Images  Dorothy Bradley, photographed for LIFE magazine article on obesity, works out in 1949. Martha Holmes—The LIFE Picture Collection/Getty Images  Dorothy Bradley, photographed for LIFE magazine article on obesity, measures her waist, 1949. Martha Holmes—The LIFE Picture Collection/Getty Images  Dorothy Bradley (left), photographed for LIFE magazine article on obesity, meets with a nutritionist, 1949. Martha Holmes—The LIFE Picture Collection/Getty Images  Dorothy Bradley, photographed for LIFE magazine article on obesity, tries on a dress, 1949. Martha Holmes—The LIFE Picture Collection/Getty Images  Dorothy Bradley, photographed for LIFE magazine article on obesity, works out in 1949. Martha Holmes—The LIFE Picture Collection/Getty Images  Dorothy Bradley, photographed for LIFE magazine article on obesity, works out in 1949. Martha Holmes—The LIFE Picture Collection/Getty Images  Dorothy Bradley, photographed for LIFE magazine article on obesity, works out in 1949. Martha Holmes—The LIFE Picture Collection/Getty Images  Caption from LIFE.Now down to 155 pounds, an attractive Dorothy dances at Navy Ball. Martha Holmes—The LIFE Picture Collection/Getty Images  LIFE magazine, March 8, 1954, "The Plague of Overweight." LIFE Magazine  LIFE magazine, March 8, 1954, "The Plague of Overweight." 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