--- description: Squarespace recruited Jeff Bridges to lull viewers into an REM cycle title: This Super Bowl Ad Purposely Wants to Put You to Sleep image: https://static.time.com/v3/assets/bltea6093859af6183b/blt06f542f08fdd0052/69877c545f570f2de9b14f5a/screen-shot-2015-01-28-at-12-15-34-pm.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # This Super Bowl Ad Purposely Wants to Put You to Sleep by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Jan 28, 2015 6:21 PM CUT  by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Jan 28, 2015 6:21 PM CUT The stereotypical Super Bowl commercial involves car chases, celebrities, Victoria’s Secret models, puppies and other tropes that keeps the eyes of viewers eagerly on their screens. Squarespace, on the other hand, wants its Super Bowl ad to put people to sleep. And it has enlisted Jeff Bridges to help. The actor launched an album called “Jeff Bridges Sleeping Tapes” Wednesday that aims to lull listeners into a REM cycle using guided meditations, relaxing sounds and Bridges’ silky smooth voice. Where does Squarespace come in? Well, Bridges used the website publishing platform to create the album’s website, called [DreamingWithJeff.com](http://DreamingWithJeff.com "undefined"). Donations for the “pay what you like” tapes goes to [Share Our Strength’s No Kid Hungry campaign.](http://www.nokidhungry.org "undefined") It’s possible that the prospect of napping with The Dude will be more appealing to big game watchers than [taking selfies with Kim Kardashian](http://time.com/3684022/kim-kardashian-super-bowl-ad-t-mobile/ "undefined"). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3685987/super-bowl-ad-jeff-bridges-squarespace/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3685987/super-bowl-ad-jeff-bridges-squarespace/"},"headline":"This Super Bowl Ad Purposely Wants to Put You to Sleep","datePublished":"2015-01-28T18:21:59.000Z","dateModified":"2026-04-13T07:16:20.051Z","description":"Squarespace recruited Jeff Bridges to lull viewers into an REM cycle","url":"https://time.com/3685987/super-bowl-ad-jeff-bridges-squarespace/","keywords":["Newsfeed","Advertising","Super Bowl ads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt06f542f08fdd0052/69877c545f570f2de9b14f5a/screen-shot-2015-01-28-at-12-15-34-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt06f542f08fdd0052/69877c545f570f2de9b14f5a/screen-shot-2015-01-28-at-12-15-34-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2015-01-28 at 12.15.34 PM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3685987/super-bowl-ad-jeff-bridges-squarespace/","name":"This Super Bowl Ad Purposely Wants to Put You to Sleep"}}]}] ```