--- title: Super Bowl 2015: Squarespace Ad With Jeff Bridges Puts You to Sleep description: Squarespace recruited Jeff Bridges to lull viewers into an REM cycle canonical: https://time.com/3685987/super-bowl-ad-jeff-bridges-squarespace/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2015-01-28T18:21:59.000Z article:modified_time: 2026-10-01T09:02:38.649Z og:title: This Super Bowl Ad Purposely Wants to Put You to Sleep og:description: Squarespace recruited Jeff Bridges to lull viewers to sleep og:url: https://time.com/3685987/super-bowl-ad-jeff-bridges-squarespace/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt06f542f08fdd0052/69877c545f570f2de9b14f5a/screen-shot-2015-01-28-at-12-15-34-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1463 og:image:height: 823 og:image:alt: Screen Shot 2015-01-28 at 12.15.34 PM og:type: article twitter:card: summary_large_image twitter:title: This Super Bowl Ad Purposely Wants to Put You to Sleep twitter:description: Squarespace recruited Jeff Bridges to lull viewers to sleep twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt06f542f08fdd0052/69877c545f570f2de9b14f5a/screen-shot-2015-01-28-at-12-15-34-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Super Bowl Ad Purposely Wants to Put You to Sleep > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=18afd3d5-5a42-4219-941b-2ed17b781518&cr=time-nl-brief-2026q3-v1) ## Video: The Cliff - DreamingWithJeff.com - Built with Squarespace [Watch (HLS stream): The Cliff - DreamingWithJeff.com - Built with Squarespace](https://cdn.jwplayer.com/manifests/HkaWamTd.m3u8) (0:50)  _Published 2015-01-28. The Cliff - DreamingWithJeff.com - Built with Squarespace_ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jan 28, 2015 6:21 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jan 28, 2015 6:21 PM UTC The stereotypical Super Bowl commercial involves car chases, celebrities, Victoria’s Secret models, puppies and other tropes that keeps the eyes of viewers eagerly on their screens. Squarespace, on the other hand, wants its Super Bowl ad to put people to sleep. And it has enlisted Jeff Bridges to help. The actor launched an album called “Jeff Bridges Sleeping Tapes” Wednesday that aims to lull listeners into a REM cycle using guided meditations, relaxing sounds and Bridges’ silky smooth voice. Where does Squarespace come in? Well, Bridges used the website publishing platform to create the album’s website, called [DreamingWithJeff.com](http://DreamingWithJeff.com). Donations for the “pay what you like” tapes goes to [Share Our Strength’s No Kid Hungry campaign.](http://www.nokidhungry.org) It’s possible that the prospect of napping with The Dude will be more appealing to big game watchers than [taking selfies with Kim Kardashian](http://time.com/3684022/kim-kardashian-super-bowl-ad-t-mobile/). ## Transcript I love listening to intriguing sounds when I drift off into my dreams. Others might. 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