Watch the Chilling New Domestic Violence Ad You’ll See During the Super Bowl

There’s a new domestic violence public service announcement airing during the Super Bowl, and it’s much scarier than most of the ones you’ve seen before.

The ad is part of the NFL’s “No More” campaign, but you won’t see any earnest-looking football players here. Instead, it’s based on an actual 911 call from a domestic violence victim, who pretends she’s ordering a pizza because her attacker is still in the room with her.

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Write to Charlotte Alter at charlotte.alter@time.com.