This Is How Pinterest Is Trying to Attract More Men

Decorative pillows set the scene at a Pinterest media event at the company's corporate headquarters office in San Francisco, California on April 24, 2014.

Josh Edelson—AFP/Getty Images

By Sam Frizell

January 23, 2015 10:42 AM EST

With its penchant for promoting pulchritudinous pinups, plush petals and piquant plates, Pinterest has a reputation for appealing in particular to women — more than 70% of its 72.5 million U.S. users are female.

Now, Pinterest is trying to appeal to the male demographic by subtly making its search results more gender-neutral.

That means including more tacos and pizzas alongside popular baked goods and family meals in search results for recipe ideas, reports the Wall Street Journal, or a wider range of Halloween costumes. Executives are also targeting male appetites by introducing personalized search results where gender is factored into the results and promoting pins based on gender.

Here's How How Pinterest Is Trying to Attract More Men