Amazon is temporarily discontinuing the “Amazon Elements” diaper brand that it launched six weeks ago after tepid customer reviews.
In an email to customers, Amazon said that it had removed the diapers from its website as it makes “some design improvements to the diaper.” The diapers got mediocre reviews on Amazon, according to GigaOM.
The diapers were the first in Amazon’s new lineup of “Elements” environmentally-friendly products, which feature labels that customers can scan on the company’s mobile shopping app to learn about where the item was sourced.
When the diapers first launched, Amazon said it was responding to demand among Amazon Prime customers for products including diapers as well as information about where products are sourced.
See the Factories Where Amazon Can Move 426 Items a Second
Employees collect merchandise ordered by customers for shipment from the Amazon.com distribution center in Phoenix, Arizona, Nov. 26, 2012.
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A worker collects order items at the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on Nov. 28, 2013.
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Merchandise sits on shelves before shipment at the Amazon.com Inc. distribution center in Phoenix, Arizona, Nov. 26, 2012.
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An employee packs merchandise for shipment at the Amazon.com Inc. fulfillment center in Phoenix, Arizona, Dec. 2, 2013.
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A picture shows the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on November 28, 2013, ahead of Cyber Monday on December 2nd, expected to be one of the busiest online shopping days of the year.
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An employee packs orders in the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on November 28, 2013, ahead of Cyber Monday on December 2nd, expected to be one of the busiest online shopping days of the year.
Andrew Yates—AFP/Getty Images
Employee Maria Miller loads boxes onto a conveyer belt for shipping at the Amazon.com Inc. distribution center in Phoenix, Arizona, U.S. on Monday, Nov. 26, 2012.
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Interior view of the hall of a logistics center of the online shopping company Amazon, taken on March 26, 2014 in Leipzig, eastern Germany.
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Packages sit in regional delivery dividers ahead of distribution at the Amazon.co.uk Marston Gate 'Fulfillment Center,' the U.K. site of Amazon.com Inc. in Ridgmont, United Kingdom, Dec. 3, 2012.
Simon Dawson—Bloomberg/Getty Images
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