By Helen Regan
January 21, 2015

With Australia Day just around the corner, Pizza Hut has Down Under has launched a pizza that is quintessentially Aussie, or so they say.

It’s called the the Mitey Stuffed Crust and is filled with gooey melted cheese and an astringent brown paste made from leftover brewer’s yeast known as Vegemite.

Pizza Hut made a hilarious ad that shows backpackers in a hostel wincing in disgust as they try the new culinary delight (or travesty), with some saying it tasted like “medicine,” “petrol” or even “fish jam.”

Not so the Aussies. “The Mitey Stuffed Crust Pizza works unbelievably well with any of our topping combinations and we couldn’t think of a more quintessentially Aussie pizza to launch in time for Australia Day,” stated Fatima Syed, Pizza Hut Australia’s head of marketing.

And many have gone to Twitter in equal amounts of delight and disgust.

Write to Helen Regan at helen.regan@timeasia.com.

SPONSORED FINANCIAL CONTENT

Read More From TIME

EDIT POST