--- title: Nintendo to Shut Down 'Club Nintendo' Rewards Program description: Nintendo has announced plans today to shut down its rewards program, Club Nintendo, after six years of operation in North America. canonical: https://time.com/3675738/nintendo-gaming-entertainment-gamers-club-nintendo-flipnote-studio-3d-video-games-video-games/ author: Kevin McSpadden article:opinion: false article:content_tier: free article:published_time: 2015-01-21T03:06:16.000Z article:modified_time: 2026-02-22T03:44:04.411Z article:section: Entertainment og:title: Nintendo Is Ending It's Rewards Program og:description: After six years of operation in North America, Club Nintendo will end in July og:url: https://time.com/3675738/nintendo-gaming-entertainment-gamers-club-nintendo-flipnote-studio-3d-video-games-video-games/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt254430b0e783e1ce/69877aee06f2c1692a333826/ap701485481203.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Mario , Luigi og:type: article twitter:card: summary_large_image twitter:title: Nintendo Is Ending It's Rewards Program twitter:description: After six years of operation in North America, Club Nintendo will end in July twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt254430b0e783e1ce/69877aee06f2c1692a333826/ap701485481203.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Nintendo to Shut Down Club Nintendo Rewards Program by [Kevin McSpadden](/author/kevin-mcspadden/) ## Kevin McSpadden Jan 21, 2015 3:06 AM CUT  Mario and Luigi take the field at Sun Life Stadium before the face-off between Florida State and University of Miami on Nov. 15, 2014. Mario and Luigi take the field at Sun Life Stadium before the face-off between Florida State and University of Miami on Nov. 15, 2014.Jeff Daly—Invision for Nintendo by [Kevin McSpadden](/author/kevin-mcspadden/) ## Kevin McSpadden Jan 21, 2015 3:06 AM CUT Nintendo [announced plans](http://press.nintendo.com/articles.jsp?id=42417 "undefined") Tuesday to shut down its rewards program, Club Nintendo, after six years of operation in North America. The scheme allowed members to earn free items — such as downloadable games, posters or character figures — in exchange for loyalty “coins” collected by registering products or completing surveys. The company plans to release new downloadable content until the official end date on June 30, including their Flipnote Studio 3D software, which allows users to create and share three dimensional animations. “We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances,” said Scott Moffitt, Nintendo of America’s executive vice president of sales and marketing. Nintendo says it will announce a new customer loyalty program at a later date. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3675738/nintendo-gaming-entertainment-gamers-club-nintendo-flipnote-studio-3d-video-games-video-games/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3675738/nintendo-gaming-entertainment-gamers-club-nintendo-flipnote-studio-3d-video-games-video-games/"},"headline":"Nintendo to Shut Down Club Nintendo Rewards Program","datePublished":"2015-01-21T03:06:16.000Z","dateModified":"2026-02-22T03:44:04.411Z","description":"But members will be treated to more downloadable content in coming months","url":"https://time.com/3675738/nintendo-gaming-entertainment-gamers-club-nintendo-flipnote-studio-3d-video-games-video-games/","keywords":["Video Games","Nintendo","Gaming","entertainment"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt254430b0e783e1ce/69877aee06f2c1692a333826/ap701485481203.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Kevin McSpadden","jobTitle":null,"url":"https://time.com/author/kevin-mcspadden/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt254430b0e783e1ce/69877aee06f2c1692a333826/ap701485481203.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Mario , Luigi","caption":"Mario , Luigi","creditText":"Jeff Daly—Invision for Nintendo","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/video-games/","name":"Video Games"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3675738/nintendo-gaming-entertainment-gamers-club-nintendo-flipnote-studio-3d-video-games-video-games/","name":"Nintendo to Shut Down Club Nintendo Rewards Program"}}]}] ```