--- title: Dove Hair Love Your Curls: New Ad For Curly-Haired Little Girls description: Hair acceptance is the new body acceptance canonical: https://time.com/3674555/dove-ad-little-girls-curls-real-beauty/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2015-01-20T17:39:01.000Z article:modified_time: 2026-08-04T07:45:20.875Z og:title: Dove Really, Really Wants These Little Girls to Accept Their Curls og:description: Hair acceptance is the new body acceptance og:url: https://time.com/3674555/dove-ad-little-girls-curls-real-beauty/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Dove Really, Really Wants These Little Girls to Accept Their Curls twitter:description: Hair acceptance is the new body acceptance twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Dove Really, Really Wants These Little Girls to Accept Their Curls > Sponsored content. 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Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays to 40,000 subscribers as of August 2026. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. ## Video: Dove Hair: Love Your Curls [Watch (HLS stream): Dove Hair: Love Your Curls](https://cdn.jwplayer.com/manifests/YrZatVsR.m3u8) (2:45)  _Published 2015-01-20. Dove Hair: Love Your Curls_  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Jan 20, 2015 5:39 PM UTC  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Jan 20, 2015 5:39 PM UTC Dove has moved on from curve-acceptance to curl-acceptance. The beauty company’s newest campaign continues its body-positive messaging by focusing on curly-haired girls who wish they had straight hair. The little girls in this new ad are sad because they only see straight hair in advertisements and commercials! Dove claims research shows only 4 in 10 girls with curly hair think their hair is beautiful. And nobody with un-beautiful hair could possibly have a shred of happiness in their lonely little lives. Until… they get pulled outside by their curly-haired mommies (who are dancing in public, _ugh STOP IT mo-om_!) and taken to a top-secret location where they have to cover their eyes for a surprise. No, there’s not a pony in there. Or a private Taylor Swift concert. Instead, when they open their eyes, every single curly-haired person they’ve ever met shouts at them: “We all love our curls!” **MORE:** [Hey Dove, Don’t ‘Redefine Beauty,’ Just Stop Talking About It](http://time.com/1378/hey-dove-dont-redefine-beauty-just-stop-talking-about-it/) Instead of shrieking in terror, the girls join in and it becomes a big dance party where everybody’s curls are bouncing with a special spring that says “empowerment,” and “acceptance” and “buy Dove products.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3674555/dove-ad-little-girls-curls-real-beauty/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3674555/dove-ad-little-girls-curls-real-beauty/"},"headline":"Dove Really, Really Wants These Little Girls to Accept Their Curls","datePublished":"2015-01-20T17:39:01.000Z","dateModified":"2026-08-04T07:45:20.875Z","description":"Hair acceptance is the new body acceptance","url":"https://time.com/3674555/dove-ad-little-girls-curls-real-beauty/","keywords":["Living","Advertising","beauty","marketing","dove","Opinion topic","hair"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3674555/dove-ad-little-girls-curls-real-beauty/","name":"Dove Really, Really Wants These Little Girls to Accept Their Curls"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Dove Hair: Love Your Curls","description":"Dove Hair: Love Your Curls","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/YrZatVsR/poster.jpg?width=720","uploadDate":"2015-01-20T15:53:41.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/YrZatVsR.m3u8","embedUrl":"https://time.com/3674555/dove-ad-little-girls-curls-real-beauty/","duration":"PT2M45S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3674555/dove-ad-little-girls-curls-real-beauty/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```