Fifty Shades of Grey Is Now the Fastest-Selling R-Rated Movie in Fandango History

Looks like everyone is making their Valentine’s Day plans early: Fifty Shades of Grey won’t be released until Feb. 13, but it’s already the fastest-selling R-rated movie in Fandango’s history.

The tale of love and bondage, based on the E.L. James novel, has outpaced Sex and the City 2 in online ticket service Fandango’s records, Variety reports. Movie theaters around the country are scrambling to add extra showtimes to keep up with demand.

Fandango says it represents 80% of theaters with online ticketing in the U.S.

[Variety]