By Rishi Iyengar
January 15, 2015

One of the last Marlboro Men died earlier this week.

85-year-old Darrell Hugh Winfield passed away Monday at his home in Riverton, Wyoming, the Associated Press reported.

Winfield, discovered by ad agency Leo Burnett in 1968 while working on a ranch, was the quintessential macho cowboy — a quality that made him one of the rugged faces of the cigarette company between the late 1960s and the late 1980s.

The Marlboro Man was first introduced in the 1950s in an attempt to sell filtered cigarettes to men. They had previously been targeted at women.

[AP]

Write to Rishi Iyengar at rishi.iyengar@timeasia.com.

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