--- title: Maroon 5 Sugar Music Video: Adam Levine and Band Crashes Weddings description: Levine is on a roll canonical: https://time.com/3668085/maroon-5-sugar-video/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2015-01-14T22:34:15.000Z article:modified_time: 2026-04-13T07:15:58.039Z og:title: Maroon 5 Can't Stop Crashing Weddings In This New Video og:description: Levine is on a roll og:url: https://time.com/3668085/maroon-5-sugar-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6bcdb4c6d68b9ba7/698779ece20a871d6aa8482b/screen-shot-2015-01-14-at-5-04-07-pm.png?branch=production&width=711&quality=75&auto=webp&crop=16:9 og:image:width: 711 og:image:height: 400 og:image:alt: Screen Shot 2015-01-14 at 5.04.07 PM og:type: article twitter:card: summary_large_image twitter:title: Maroon 5 Can't Stop Crashing Weddings In This New Video twitter:description: Levine is on a roll twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6bcdb4c6d68b9ba7/698779ece20a871d6aa8482b/screen-shot-2015-01-14-at-5-04-07-pm.png?branch=production&width=711&quality=75&auto=webp&crop=16:9 ---  # Maroon 5 Can't Stop Crashing Weddings In This New Video > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jan 14, 2015 10:34 PM UTC  by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jan 14, 2015 10:34 PM UTC Are you _dying_ to have your high school crush (turned raging creeper) Adam Levine crash your wedding? You’d rather [have Bill Murray](http://time.com/3378575/bill-murray-crashed-birthday-danced-to-turn-down-for-what/)? Well… Adam Levine is going to do it anyway! Because he’s just _that_ kind of guy. “It’s December 6th, 2014\. We’re going to drive across L.A. and hit every wedding we possibly can,” Levine says in Maroon 5’s new begging-to-be-viral video _Sugar._ The video might not make you as mad as [Maroon 5’s last video](http://time.com/3453596/adam-levine-maroon-5-video-stalker/) — in which Levine stalks and photographs a woman (played by his real-life wife Behati Prinsloo) while covered in blood, all in the name of artistic over-imagination — but you’ll probably still be annoyed. Levine told [_ET_](http://www.etonline.com/music/156288%5Fmaroon%5F5%5Fcrashes%5Fweddings%5Fin%5Fsugar%5Fmusic%5Fvideo/) he’s “happy \[the couples\] liked our band too, it would have been a total disaster \[if not\].” But it’s hard to get past the fact that Maroon 5 disrupted these weddings to sing a song without even knowing whether the bride and groom were fans. (This wasn’t a special request from the bridesmaid.) Luckily for the band, the allegedly candid video (by _Wedding Crashers’_ director David Dobkin) seems to show that Levine was right. You might have thought saying “I do” was the happiest moment of your life, but really listening to Levine croon that your new wife is “hotter than southern California Bay” is the happiest moment of your life. Cue the confetti machines. Literally. Might we suggest [this](http://time.com/3665913/glitter-enemies-website/) as a thank you card? _Read next:_ [_Adam Levine’s Cover of R. Kelly’s ‘Ignition (Remix)’ Is Surprisingly Great_](http://time.com/3636064/adam-levine-r-kelly-ignition-remix-cover/?xid=time%5Freadnext) [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3668085/maroon-5-sugar-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3668085/maroon-5-sugar-video/"},"headline":"Maroon 5 Can't Stop Crashing Weddings In This New Video","datePublished":"2015-01-14T22:34:15.000Z","dateModified":"2026-04-13T07:15:58.039Z","description":"Levine is on a roll","url":"https://time.com/3668085/maroon-5-sugar-video/","keywords":["Newsfeed","Living","Music"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6bcdb4c6d68b9ba7/698779ece20a871d6aa8482b/screen-shot-2015-01-14-at-5-04-07-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6bcdb4c6d68b9ba7/698779ece20a871d6aa8482b/screen-shot-2015-01-14-at-5-04-07-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2015-01-14 at 5.04.07 PM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3668085/maroon-5-sugar-video/","name":"Maroon 5 Can't Stop Crashing Weddings In This New Video"}}]}] ```