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The "Myspace" logo is seen on a tablet screen on December 4, 2012 in Paris.
Lionel Bonaventure—AFP/Getty Images

MySpace might have taken a licking, but it keeps on ticking, according to a revealing interview with the CEO published Wednesday.

MySpace CEO Tim Vanderhook told the Wall Street Journal that the site still draws 50 million visitors a month. That’s a massive 575% leap over last year’s traffic.

But even more intriguing is that MySpace gets a weekly surge of visitors every Thursday. What explains that bump?

It turns out it’s probably due to a weekly social media ritual called “Throwback Thursday” (or #TBT), in which users share long-forgotten photos, often from school or summer camp, and maybe tag a few other friends or family members along the way. Vanderhook said that some of these nostalgia-seekers return to MySpace every Thursday to raid their image libraries like a dusty old attic before heading over to post them on Twitter or Instagram.

“They may not visit every day, but they come back once a week or once a month,” Vanderhook told the Journal. The phenomenon may reinforce MySpace’s reputation as a mid-2000’s throwback, but it also helps the site stay alive and kicking.

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