People are less likely to go to the movies because they think tickets are overpriced, according to analysts
Box office revenues in the U.S. nosedived last summer by 21 percent when compared to the same period in 2013, and experts say high-ticket prices are the main culprit, according to consulting firm PricewaterhouseCoopers (PwC).
In surveys conducted by the firm, 53 percent of respondents cited increasing ticket costs during the past five years as one of the chief reasons why they opted to skip out on the cinema.
“Despite advanced technology, better seating, improved concessions and the return of 3D movies, the negative of higher ticket prices is difficult to counter-act,” said PwC in a report released this week.
[Deadline]
More Must-Reads From TIME
- Global Climate Solutions Exist. It's Time to Deploy Them
- What Happens to Diane Feinstein's Senate Seat
- Who The Golden Bachelor Leaves Out
- Rooftop Solar Power Has a Dark Side
- How Sara Reardon Became the 'Vagina Whisperer'
- Is It Flu, COVID-19, or RSV? Navigating At-Home Tests
- Kerry Washington: The Story of My Abortion
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
